All Forum Posts by: Khaled Farhad

You don’t need to be the most popular agent in town.
You just need to be the one people find first.

There’s a difference between being known and being found.

Being known takes years.
Being found takes strategy.

And in real estate, that matters more than ever.

- A strategic website
- A Google Business profile that actually shows up
- Messaging that’s clear, local and confident
- A brand that looks like you know what you're doing

Because when someone’s ready to buy or sell,
they don’t scroll for hours.

They pick the first one who feels REAL!

6 months ago, my team worked with Elora.

Well, she wasn’t new to real estate.

She’d been in this space for 8+ years,
had solid referrals,
and genuinely cared about her clients.

But her online presence? Pretty much invisible.

- No website
- No google reviews
- No branding (just a business card and an Instagram page with five posts from 2022)

She told me, “People know me around here. I’ve never needed all that.”

And she wasn’t wrong. (until the referrals slowed down)

So, we had to take a step back and set the foundation.

- We gave her brand the attention it deserved.
- Put together a strategic website.
- Added a few of her strongest reviews.
- And rewrote her messaging to actually sound like her (noting generic)

Three weeks later, she got a lead from someone who googled,
“best real estate agent near me.”

Guess who showed up first?

Not because she paid for ads
Not because she posted every day
Because in that specific moment, she was visible and right there!

Trust me, you don’t need to be internet famous.

You just need to be seen by the right people,
at the right time when it matters!

That’s how real business happens 
(quietly & consistently)

You’re def not alone in this, Ashley! Branding & websites always feel like a lot in the beginning, but once you break it down into core pieces (like visual identity, messaging, site structure) it’s way more DOABLE than it seems.

And if you approach it STRATEGICALLY from the start (with things like consistent brand assets, responsive design and a clear conversion path) it actually sets you up for way fewer headaches down the line. After 12+ years building brands & websites for early-stage businesses, I’ve seen how much smoother things go when the foundation is SOLID.

You’re already AHEAD just by asking the right questions now and that mindset is what sets strong brands apart.

Totally depends on what you’re trying to do.

If you just wanna check ownership history or liens real quick, sites like PropStream, PropertyShark, or even NETRonline can give you solid info. Some counties also have free public record portals.

But if you’re dealing with anything SERIOUS (like buying), working with a real estate agent or title company is usually safer. They’ll catch stuff those sites might miss.