And not because you are not clever, think  outside of the box enough.. does it magically or suddenly mean that an inferior method is suddenly not inferior.

However, if I was soliciting a professional service, yellow letters and other clever direct response pieces don't come across as particularly professional, IMHO.

Anything clever about it?

Such as services offered by @Jerry Puckett or Clever Investor.That brings me to post direct mail.

@Hugh Horner I also use Clever Property Management , John is excellent and without him would not have been able to scale from 3 doors to close to 18 doors in a matter of months.

We have negotiated with our vendors and have an invitation style, heavy linen paper, handwritten fonts, USPS permits, all down to approx 46 cents a unit INCLUDING POSTAGE.

This wasn't some clever trick was it?

If that is it, it seems extreme to go from "he's a clever investor that deserves admiration" to "he's scum".

(lol) What a clever hack!

On these types of letters use a logo on your envelope, at least 28 pound paper, Personally I would do a linen, and always a first class stamp and live (real Person) handwritten signature and address...