A few points that I considered when crafting this strategy:-I didn't want to turn off Instant Book because of the SEO hit on Airbnb.

Check out their posts and blogs on the subject and seek out others.As for websites, content, Adwords, SEO etc etc., this is another area of marketing which requires money and testing.

Then what is your profit ratio:  cash at closing / total marketing to get to closing.These SEO/website posts are always completely hollow!!!  

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Nick let's say that you're there in Pittsburgh and you want to do cash or terms deals and sell on terms or cashYour SEO has to do with meta tags and keywordsI believe your URL should have the following componentsWhere you're  locatedAnd two more words that discuss what you're aboutHomebuyersLease to own homesInvestment propertiesLet's say you lived in Pittsburgh or you're in Allegheny CountyThat would be your first wordPittsburgh homebuyersPittsburgh lease to own homesPittsburgh investment propertiesSpell out what you're aboutYou can also use something like Pittsburgh property solutionsI like the word solutions because it connotates that the buyer or seller has a problem and you have the solutionI've been coaching for almost 30 years now and I believe this is the best approach from everything I know in marketing

I have seen a few try to get started over there last several years, but none seem to have survived (or are really bad at SEO and marketing) since I was not able to find any the several times I have searched.That being said, I know Cadre has launched a secondaries market for their own investment offerings, but that is limited in scope to Cadre positions, and is currently closed anyways and will be "re-opening soon". 

SEO around the variety of keywords/phrases your target may search for and drive traffic.

To make deals you need just 2 things.Credibility and SEO. 

Using some form of online advertising such as google adwords, SEO or social media will usually attract a younger demographic. 

Everybody's busy trying to figure out the "best marketing method"; how the font should look, what color envelop to use, whether to do voicemail drops, cold call, or if it's online marketing, how to do a proper PPC campaign, optimize their site for SEO purposes, etc.