They are focusing on the numbers, not the emotional appeal.

After a few months of trying to get it to sell, lowering the price to $390,000, you take a $10,000 emotional hit, (if the place was worth $400,000 it would have sold at $400,000.

There is an emotional aspect.

I actually prefer to have properties I don't see regularly—it forces me to view them as a pure business and investment, with no emotional attachment.

This timeline highlights how quickly financial decisions made during the emotional high of a relationship can become devastating liabilities when circumstances change.Upon separation, the harsh reality of the legal arrangement became clear.

One more tip – people remember stories that trigger their emotions.

They are used to dealing with owner-occupied transactions where most decisions are emotionally-based.

Things rarely go exactly as planned, and being ready — both emotionally and financially — to handle the unexpected helps keep everything in perspective.

It's easy to get emotionally involved at the beginning, but a solid plan is based on numbers, not on feelings.Best of luck!

Underwriting & Financial DisciplineMany STR owners bought emotionally — operators run models.Cash Flow Model: Build underwriting that includes all real costs (cleaning fees, utilities, management %, CapEx reserves, and realistic vacancy).Dynamic Pricing Software: Beyond Pricing, PriceLabs, or Wheelhouse to maximize ADR and occupancy.12-Month P&L Tracking: Monthly financial reviews comparing projected vs. actuals.Stress Testing: Underwrite for worst-case scenarios (20% occupancy drop, ADR compression, regulatory tax hits).System: Quarterly Financial Review SOP — Reconcile P&L, re-forecast cash flow, adjust pricing, and reset CapEx reserves every 90 days.7.