They mostly count on the buyers who are making decisions strictly based on emotion (the wife falls in love with the kitchen, etc) or based on impending logistics (the current lease is up, the pregnant couple who needs something bigger, etc).

While some may rely on gut feelings or emotions, I firmly believe that numbers should drive our choices.

I've learned with time, to try to run a financial question through a, Financial lens, Behavioral lens and Emotional lens.  

They will charge the lowest prices.Some eviction attorneys only work with PMCs as DIY landlords are too unorganized, emotional and cheap!

Moving is an emotionally draining event for most people.2.

Listing DescriptionLead with emotional appeal: “Charming Ardsley Park brick home with vintage character and modern potential” works better than listing facts first.Call out:Original hardwoodsFireplace + detailed ceilingsFully fenced yard + white picket fence (classic curb appeal!)

It’s important to run the numbers carefully, stress-test your after repair value, and avoid letting emotions push you past your margins.As we kick off this Monday, I’d love to hear from other investors.

Most agents will stop reaching out after 1-3 contacts but it'll take many more contacts to convert an expired lead who is getting dozens of weekly calls.To stand out, I would make your initial calls LESS about you and your value proposition and MORE about the lead themselves.Find out:- Why do they think the property didn't sell- What made them want to list the property in the first place (aka find out their motivation)- What is their "Plan B" if the property remains unsold in the next 6-12 months - If they're still interested in finding a buyer for their property AND how soon they'd ideally like to closeListen intently for any emotional cues (i.e. frustration, disappointment, hopelessness, etc.) and align yourself with them.

Quote from @V.G Jason: Disrupt the actual real estate agent and closing process.Remove agents and loan originators; they prey on emotion.

      - My background as an investor means I understand both the numbers and emotions behind each transaction