And our desire to add to society.

This is just a natural outgrowth of the have-it-all-now impatient nature of our society."

Once we get beyond our egos, does media perception really damage our bottom line?

Doesn't seem like there's much trust in our society anymore, but I also suppose it depends on the market you're in...not sure I'd want to do that in my Chicagoland market, but maybe I'm just too shy of a person, or too aware of other, much less in-yo-face methods. 

Although half of society doesn't like what the other half likes.

@Katie Douglas  wow great post and very true on virtually every point you make.whether its BP or TV gurus  the perception that you can just pay for a course or listen to pod cast and read BP and somehow be successful in RE is really pretty silly and not realistic. the fact is this is an industry... and many if not most people need to pay their dues and work there way up.. there is some perception here that this is like sprinkling water on your new seeds and it germinates and grows to a 10 foot sunflower in 3 short months.. all with no money no credit and no experience or skills.when in fact to succeed in this business you need if not all of those a combination of them.You can definitely read BP and listen to pod cast and learn how others have done it but as you state its antidotal information at best.. and at worst some of the information is not relative in many markets and flat won't work.

Maybe my voting poll was too small but the consensus was that perception is everything.

With the Reagan/Thatcher years perceptions changed and profit was no longer a dirty word.

Also, we don’t see how society evolves from a static point of view.

But when I started this company my whole goal was to change this perception and be the best in this business.Nick Vertucci