My Dad was an ice cream man and locksmith among other things.

You want to be the highest ranking on google, etc. so that you, your product, or your service can be easily found by the masses and be the first place they click when looking for the types of products or services you offer.For example, if I had an ice cream shoppe in Portland.

Appreciation, mortgage pay down, and tax benefits are icing on the cake. 

There were tooth brushes and shave cream in each bathroom.

Out of all the people I've ever met, these people are the most supremely confident that they are the cream of humanity, always destined to rise to the top.Repression works great.

Logic would dictate that those businesses that grew to large companies had a better product or service then those who didn't as in any industry the cream will rise to the top.So what do you do when your local mom & pop Property Manager runs into a problem they've never encountered before?

Having multiple streams is just icing on the cake!

What midwest community has continual great cashflow year after year versus Vanilla Ice ( one time hit ) c.)

Don't factor it in to your numbers when investing out of state, plan for cash flow and if you see appreciation you've got the icing on the cake.

You got creamed because you got in over your head. 20k over on something that doesn't cashflow properly is an impulse purchase not a level headed business decision.