What I think is important, what my tenants think is important, the public perception of tenants and landlords is irrelevant. 

Oh and if I'm wrong about your perception of cellphone functions, I urge you to let that (in and of itself) stand as further proof that we (as fellow humans) are not qualified to tell each other what we perceive the other person can and can not possibly understand.

Every deal is different and in the beginning will be based on your perception of the situation and the possibilities.

Sure it's not your perception of the curse of the public?

There's cash flow up here in Richmond, and a lot of the Bay Area's negative perception (what they heard) allows a less competitive market for RE investors (shh don't tell anyone I told you).

Perception is reality.

Here's a blog I wrote on the subject if you are interested.https://www.biggerpockets.com/blogs/9232/55313-intro-to-section-8---your-perceptions-vs-my-realities

Its all about attitude and perception.  

Investors who have focused their careers on residential real estate may have shied away from commercial properties simply due to the perception that the associated risks and costs are great or that the down payment is prohibitive.

You have to eliminate years of negative perception about the property from people's minds.