However, there is a distinction between honest marketing and misleading lies.

The segment that's most interesting to me these days is co-working concepts with a franchise model.

Coming to the realization that PM software is distinct from Accounting software, although each has some overlap. 

In Germany and Sweden EVERYONE pays high taxes including the low income segment.

The majority of Real Estate Professionals today do the following, and miss 97% of their segmented target market.Only 3% of any given target market is ready to buy (or sell in this case) immediately.

For instance, when prices go up or down within a market segment, all of the individual buyers and sellers are affected. 

I attended a real estate networking event this evening in my hometown of San Diego, CA, and during a segment where we each stood up and introduced ourselves to the group, I mentioned that I was interested in doing the BRRRR strategy and purchasing my first rental property in Ohio by the end of 2019 - someone in the crowd shouted out "Mistake!"

Subsequent responses do seem to hone in on determining what your ACTUAL cost of the "$10k" would have been, and I would have hoped that "the book" would have made the same distinction - but, didn't?

Having said that, there are so many reasons people don't qualify for conventional financing, it's spawned an entire segment of lending (DSCR):)No income verification other than the leases, max 60 days seasoning on down payment and reserves (in some cases no seasoning, only source) and no limit on the number of properties you can have financed are three big reasons why DSCR and non-qm in general is the fastest growing segment of mortgage banking.Hope that helpsStephanie 

In addition to the appreciation and rent growth rate, other factors to consider include minimum population size, state and metro population growth, operating costs, and rental regulations.Target tenant segment - A property is no better than the tenant who occupies it.