As far as accessory storage and things like drawer organizers . . . . these things don't tend to have a tangible ROI, but but but . . . they can reduce the friction-points in a home that lead to tenants turning over more often than is good. 

. #2 LEAD GENERATION: Again, throw out 98% of the books and programs on this because if it is listed in an ABC-123 step by step handguid for everyone to do, guess what, EVERYONE IS DOING IT and that makes it not work for cr#p.

Which leads to my next question.

It would actually affect more people than what they lead you to believe. 

Probably your best avenue of success if leads you generate yourself from post cards, calls, letters, and driving for dollars.   

Zillow used to be where we got 75% of our leads and tenants, but I'm seeing the same thing. 

Hi Victor,I just wanted to drop you a note on the new lead paint laws in MA.

To scale up, you don't want more leads, you want better leads.

HI @Joey Allison, good work taking initiative in the mailers and working those leads!

My title company...despite my reminding them multiple times "don't forget the pro-rated rents and security deposits" leading up to closing...forgot the pro-rated rents and SDs.