You need to look at what other LL's in your market do and follow that custom.

I have an excellent work ethic and have great customer/client relationships and satisfaction.

These "woke" owners have no backbone...weak management via conflict avoidance.Worse yet they label all the damage that ensues as "normal wear and tear" and expect the rest of usto lower our standards too.LOL! 

I'm a realtor in Houston, TX. I own 2 lots, side by side, in a very desirable area of town.  My husband & I want to contract with a builder to build us a home on one of the lots, and a 2nd home on the lot next doo...

You will have to learn your customer acquisition cost however.

I also had a huge culture shock in two directions 1) the revelation that mobile home parks were nothing like I had learned about on TV (which showed them in a negative light) and 2) the knowledge that the demand for affordable housing was huge, as I would get sometimes ten calls a day with customers looking for a cheaper place to live. 

.#2 they always have stories about how they used to be a big time hot shot building new big $$$ custom houses until "insert excuse".

The transfer station, however, is closed to the general public (besides commercial customers) .

Real Estate sales will definitely slow down for the next ~10 months while employers evaluate how to get businesses back to capacity, slowly hire back employees and customers/clients slowly start to trust the economy enough to start spending again. 

Atlanta is a major market, and that means major competition and as you said your a newbie so if you can't beat them, make them your customer and profit from them.