Click on Help.

SEO for your website / landing page leading to a first page GOOGLE search result based on gearing toward a very narrow specialized niche.3.

Quote from @Justin Miller: Airbnb and VRBO's automated systems actively scan messages for external links, especially those leading to sites where direct booking is possible.Even if the link points only to your Guidebook page, if that page is hosted on your direct booking website and is "one click" away from a pricing or booking page, the platforms consider it an attempt to solicit off-platform bookings, which violates their Terms of Service.

Then visitors click around, hesitate, and leave.

You've got to think that guests are looking at 18 listings on the first page (or any page of Airbnb).

Dont discount the power of a website to improve your sales.

The way to do this is through advertising here on BP and/OR attracting clients organically.Advertising will allow your company to be featured when someone clicks 'Build Your Investing Team' and Property Managers above.Attracting clients organically entails answering questions on these forums and sharing your expertise to help the community.BiggerPockets does not allow you to advertise on these forums (except the classified section) and that is a good thing.

We’ve helped a few owners transition from LTR to MTR, and once the setup and pricing are right, occupancy usually follows pretty quickly. 

The Multifamily Mindset also sell a website service called Engager AI to new students as well.

Also, you need to not only write the SOP but make sure you team follows them as Chris stated as well.