I thought we could go ahead and opt into this.

Listings with Strict cancellation policies were migrated to Firm unless you opted out in advance, and Strict is now no longer available to new listings.

Just a headline, quick proof, a short form, and a clear promise.Why agents and investors should careDirect path into your pipeline with less ad wasteEasy to match to one audience and one offerHigher conversion than a homepage with ten linksSimple to test, measure, and improveResults you can expect when built rightMore email opt-ins for market updatesMore seller inquiries from home value offersMore buyer consults from guide downloadsCleaner data that flows into your CRM and follow upsHow to Do It RightStep 1: Pick one offerChoose a problem that your audience already wants solved.

I see the comment about opting out, but that's I did that long ago.

From the view of the consumer WHO CARES?  

.📉 Consumer Inflation Better Than ExpectedInflation came in cooler than expected in September.

It's a complex, time-consuming process that involves finding suitable land, navigating zoning and permitting hurdles, managing logistics, and securing both materials and skilled labor.

Insurance is fundamentally about spreading risk - so avoiding over-concentration in a single area is good, albeit frustrating to the consumer, business practice. 

Specifically:- Estimating cash flow- Evaluating long-term appreciation potential- Understanding neighborhood demographics- Estimating renovation costsI’m working on a tool where:- You paste a Zillow link.The system uses AI to:- Analyze cash flow potential via Rentometer rents- Predict appreciation based on historical trends- Break down local demographic dataGoal: Automate the time-consuming parts of deal analysis and help investors screen properties faster. 

Obvious next step.Outcome: Higher opt-in rates and fewer drop-offs.Step 4: Connect the follow-up – Deliver the magnet by email and kick off a short nurture.Outcome: Fast replies, booked calls, and warmer conversations.Step 5: Promote it everywhere – Pin it to your profiles, run a small ad, add a QR code to mailers, and link it from blog posts.Outcome: Consistent daily signups instead of random spikes.Sample Templates or ScenariosCampaign outline: “Thinking of Selling in [ZIP]”Audience: Owners in 66208 who plan to list in 3–6 monthsLead magnet: 7-page “Pricing and Prep Playbook for 66208”Landing page: Headline, 3 bullets, short form, privacy notePromotion: Two feed posts, one email to SOI, $10/day zip-code ad, QR on postcardFollow-up: 5-email series with tips, then invite to a short pricing consultEmail sequence (5 messages, plain text)Delivery: Link to the guide and one tip they can use todayStory: A quick win from a recent sale in their areaEducation: Common pricing mistake and how to avoid itSoft proof: Short review from a local clientNext step: Offer a quick call or home value reviewChecklist: “Weekend Prep for Show-Ready Photos”Clear counters and floorsLight bulbs matched and workingFresh towels and neutral linensCurb touch-ups and swept walkwaysScent neutral, windows cleanedInvestor scenario: “2-Unit Analyzer”Magnet: Google Sheet that calculates taxes, insurance, rent, vacancy, and cash-on-cashNurture: Three short emails on screening, maintenance, and lending contactsClose: Invitation to get on a weekly deals listMistakes to AvoidToo generic – “Ultimate home guide” sounds nice and converts poorlyToo hard to consume – Keep it short, skimmable, and useful on a phoneNo follow-up – If delivery is the end, the lead goes coldWeak headline – Lead with the outcome and the audienceAsking for too much – Start with name and email; add phone laterSet and forget – Update quarterly so advice and stats stay currentThe Bottom LineLead magnets work because they flip the script.