Whats more important: $100,000 or 10,000 calls?

[Jamie Parker]

With about 2 weeks to go in the year, Have you considered what your goals are for next year?  Have you reached your goals for 2024? It has taken the last 6 months of the year to come to terms with an essentially game changing mindset: 

"Track the input and let the effort determine the outcomes"

Initially I wanted reach a goal of $100,000 in a year wholesaling real estate. By May 2024, I realize the goal was crushing me. I found myself, trying to sell deals, not standing firm on the numbers. Ultimately I wasn't able to contract anything. Desperation begin to set in, almost like the opportunity was fleeing me. Even made 4 or 5 offers that were scoffed at initially, but ultimately sold at that price to another investor. I realized my confidence was lacking.

Around that time, I begin working with an accountability coach and establishing some small goals, embarrassingly small,...5 calls a week. I struggled to wrap my head around, 5 calls a week, at first. Then after a couple weeks the goal moved to 10 calls a week. By the end of June, I struggled to find 20 calls to make.

By July 2024, I decided to try a different approach. I built a list and skip traced 750 addresses. That lead to 20 calls a day, then 50, then over a 100 a day. After a month, my first contracted deal in over 5 years as a wholesaler (own 2 properties 2023/2024). For the next month, I tried to find a rhythm but struggled find consistency in effort. After the first deal closed, something changed.

"Track the input and let the effort determine the outcomes"

This mindset took the pressures of outcome, off the table. This has been my biggest discovery, in life. 

¡¡NOW I HAVE A GOAL!!!

10,000 Calls Made

 Where I started 2024 and where I am finishing, two difference places. My mindset is absolutely stronger because it only reflects my ability to do the work. Life can be many things, can take us many places. If you do the work. For those that may be wondering, No, I DID NOT make $100,000 in real estate in 2024. More importantly, I can start off 2025 with a realistic foundation. In this situation 10,000 calls has been more important that making $100,000 in 2024. But, next year....

[Tony Bacon]

Quote from @Joe Villeneuve:

What happens when you make 10,000 calls, and get very little money out of it?  The number of calls you make, are only important if you are guaranteed a specific dollar in return per call.  Are you?

Dollars outweigh calls every day of the week.

To me, what appears to be the problem isn't setting the goals, or choosing the goals, but having a plan of how to get there.  Simply making more calls doesn't guarantee money.  That's the throwing you know what against the wall, and hop0e plan.  Not a plan.  What sticks is based on how you throw it, not how many you throw. 

Your problem is probably your method of wholesaling.

 my rule of thumb is anything over 500 is probably a bad marketing method. If you can't get one in 500, you're probably not reaching the right people.