$4,500 for 5 Zillow Leads....

[Ryan Cleary]

I was contacted by a Zillow sales rep about becoming a premier agent. I know the reputation Zillow leads have, but I was curious to have a conversation. I could not believe what he told me...

For 5 leads a month in my market, the price is $4,500... I could not believe that. Even the best agent has a slim chance of converting even one of these leads to a paycheck. I suppose there is a reason agents are doing it but I cannot see this as a profitable endeavor...

[Russell Brazil]

Standard conversion rate is 2%. So you need about 50 leads to convert to 1 transaction. So 5 months at 50 leads would be $45,000. What's the average commission in the zip code offered? Would need to be a very high priced zip code for the math to work out here.