Investor Websites i.e. Investor Carrot, Lead Propeller, Etc.

10 Replies

Looking to get feedback from investors that are using template investor sites such as Investor Carrot, Lead Propeller, InvestorPro, etc.  I know there's a ton of post on this topic but nothing recent (2017).

After carefully evaluating these sites I think they're useful for what they are intended for, lead generation.  However, the UI (User Interface) screams SPAMMY, GIMMICKY, SCAM, and possibly something you can catch viruses on!  They look like websites from the mid to late 90's.  Kinda reminds me of those late night infomercial that says "BUT WAIT, THERE'S MORE!  ORDER NOW AND GET 3 MORE BLAH, BLAH, BLAH" Lol

Don't get me wrong, I think these sites are a great idea for their intended purpose.  My concerns are what will your average Joe homeowner think when they visit these sites and they look like this? Most homeowners visiting sites like these already have their back against the wall and are in need of fast help.  This is their biggest investment they ever made in their life, so will they approach with caution and resistance due to how the sites look?

Thanks in advance!

@Tim S. My understanding is that this done because it is most likely to appeal to the intended audience. I've actually seen some people make their own websites and purposefully use slang or even spelling mistakes to try to connect with the people who they believe are most likely to sell their homes in this manner.

Also, I believe these have the options for different templates, some of which are a little more gimmicky and some of which are a little more "clean". 

@Tim S. - We went with Investor Carrot.  I have a background in Wordpress development and the behind the scenes interface is similar.  I can completely understand your hesitation and we have made some tweaks to our site to better fit the look we want.  The price was much cheaper than a custom website.  They have great customer service.  My goal was to create SEO focused landing pages for buyers and I think this works for that.  And I can easily make changes and manage it.  Honestly, I didn't do much research into alternatives so can't give you a good comparison.  I can message you my site if you want to see the small changes we have made.  (I know I need to do more but that just hasn't happened yet! :)

@Elizabeth Wilson That's exactly what I'm after, a landing page that attracts motivated sellers.  My biggest concern is all the bold text and different color fonts.  Just looks cheap and thrown together. I'm interested in seeing the tweaks you've done to your site.  

Thanks!

@Tim S. Great thread you started here man and I always love it when investors look seriously at their marketing and make sure it's what they want to represent their business. 

First off, I'm not sure which sites you're looking at for Carrot but over the years there have been thousands online and once a client launches a site on our platform they can then customize it within our high performing framework... and we've seen some really bad customizations in the past that really did decrease the credibility of their business in my eyes. Wacky colors, bad videos, weird copy, removed our forms and tried to reinvent the wheel... those types of customizations almost always reduce the performance of their site vs. the way we built it. 

On the flip side, I'd be happy as heck to send you a list of Carrot sites you can take a look at that are performing insanely well in their markets and are a great mix of modern design and high performance copy / design. 

Just let me know on the above :-)

It's a really fine balance when it comes to what to put in a marketing message. 

What we feel looks "good" doesn't necessarily always relay the message in the way that our prospect will best absorb it. 

When someone has a problem... a real problem... and they're researching... you can better believe that they'll read a TON of information when researching that decision. And as long as the information is structured and written in a way that flows w/ the way they make decisions and it addresses their pains, fears, frustrations, shows them how you can relieve those, walks through your process, builds credibility for you... they'll read it. We all do this when we're researching something we care about. 

But if you're not your target prospect... or if you send your site to a friend and they say "I'd never read that... that's so many words"... if they're not your target market or a professional copywriter... I wouldn't put too much stock into their opinion because if they're not going through that problem... the website won't speak to them at their gut level... and they'll just look at all of the words as "clutter" that doesn't add value to them. 

I wrote a blog post recently on this topic where I walk through how a motivated house seller thinks and how they make decisions... w/ a small infographic that walks through the 5 Stages Of The Decision Process For A Motivated House Seller. You can find it on my blog. If your website doesnt' address the prospects biggest questions and concerns at each of those stages... you're not delivering the message they need to feel fully informed on their decision... and they'll likely bounce and head to a site that does answer their questions. 

Do this... 

Just think of the way you make decisions and research big decisions in your life and ask yourself if you read a lot of stuff or would make a massive financial decision based on a landing page. 

Here's one last example... Bats In My Attic... 

Kinda funny story, but my family and I moved to a house on a river recently and when you live by the river there's all kinds of critters. 

So we had hundreds of bats get into our attics last summer and it became a big problem I needed to solve. 

So what did I do? 

I hit the internet... and started typing phrases like... "how to remove bats from an attic" "bat removal experts" "can bats make you sick" etc. etc. Tons of phrases. 

And this site kept coming up all... the... time. 

http://batsintheattic.org/ <=== 

It's an ugly as heck site. Could they make it look nicer? I'm sure they could. But the thing is... that would all be vanity for the site owner... because the gold on that site is in the copy. The content. The message. 

I read probably 20 pages on that site... I kept clicking their links and learning... read testimonials... and finally called their "local" number on there to talk w/ a local specialist. 

The thing is... this site is just a lead generation site for wildlife control companies. But it got me. And it had tons of value and by the time I was done reading it I knew this company was an expert, they knew their stuff, and I didn't want to trust my families health with a non-expert on this topic. 

If I would have saw that site before I had the problem... I wouldn't have read hardly any of it. It would have looked "cluttered" to me. But once I had the problem... it was my savior. 

A lesson I learned long ago is go w/ data, testing, and results... not our own personal preferences on what we think looks good. And NEVER ask advice from a friend who doesn't have that problem my copy is trying to solve unless they're a professional copywriter. 

I'd be happy to show you a slew of sites you'll love the design of but also that perform really well. 

DM me and lets chat man! 

@Trevor Mauch Sharon Vornholt highly recommended your site because of the targeted results. I had been talking to a few other investors locally who've used Investor Carrot and Lead Propeller. I wasn't really sold on the entire concept until talking with Sharon though but I may be now. I'm working on hitting the probate niche and she's got me thinking more that a well laid out site would be very worth the effort. I'd really like to understand what the differences are between the site offerings. At the end of the day of course, deals closed is the measure so figuring out the best way to get there is the gold.

Thanks!

@Mike Snyder sorry on the delay man! I just saw your note.

Yep performance is always the best measure.

But ya y’all... believe me... we can build insanely beautiful sites that have lots of white space and little text with the best of them. At the end of The day the website needs to join the conversation in the prospects mind, answer all the questions, build credibility and trust with them, and drive them to action on every page.

And requires words and images to do that.

You can totally convert leads online with less copy, but the thing is that leads that come through a website that answered all their questions and built credibility are going to be more predisposed to work with you. Resulting in a higher lead to close ratio.

The worst thing we can do when looking at any marketing copy is looking at it from our perspective and how we think it looks. Or asking a friend or family member to look at it and give us their opinion on how they think it looks. Unless they are the target prospect they won’t be interested enough in the copy and the words to have it pull them down the page.

Sharon is AMAZING by the way Mike!!

Hi @Trevor Mauch I am thinking of trying out InvestorCarrot and would be very interested if you could share some of the sites that are performing insanely well.  I am still new to this.

Thanks!

-Michael

Hey Tim. We're in the process of creating a website and was told to check out Carrot. Once we did it left us wondering which way we wanted to go and have questions and wanted to see other website layouts if you would mind sending them over.

Originally posted by @Trevor Mauch :

@Tim S. Great thread you started here man and I always love it when investors look seriously at their marketing and make sure it's what they want to represent their business. 

First off, I'm not sure which sites you're looking at for Carrot but over the years there have been thousands online and once a client launches a site on our platform they can then customize it within our high performing framework... and we've seen some really bad customizations in the past that really did decrease the credibility of their business in my eyes. Wacky colors, bad videos, weird copy, removed our forms and tried to reinvent the wheel... those types of customizations almost always reduce the performance of their site vs. the way we built it. 

On the flip side, I'd be happy as heck to send you a list of Carrot sites you can take a look at that are performing insanely well in their markets and are a great mix of modern design and high performance copy / design. 

Just let me know on the above :-)

It's a really fine balance when it comes to what to put in a marketing message. 

What we feel looks "good" doesn't necessarily always relay the message in the way that our prospect will best absorb it. 

When someone has a problem... a real problem... and they're researching... you can better believe that they'll read a TON of information when researching that decision. And as long as the information is structured and written in a way that flows w/ the way they make decisions and it addresses their pains, fears, frustrations, shows them how you can relieve those, walks through your process, builds credibility for you... they'll read it. We all do this when we're researching something we care about. 

But if you're not your target prospect... or if you send your site to a friend and they say "I'd never read that... that's so many words"... if they're not your target market or a professional copywriter... I wouldn't put too much stock into their opinion because if they're not going through that problem... the website won't speak to them at their gut level... and they'll just look at all of the words as "clutter" that doesn't add value to them. 

I wrote a blog post recently on this topic where I walk through how a motivated house seller thinks and how they make decisions... w/ a small infographic that walks through the 5 Stages Of The Decision Process For A Motivated House Seller. You can find it on my blog. If your website doesnt' address the prospects biggest questions and concerns at each of those stages... you're not delivering the message they need to feel fully informed on their decision... and they'll likely bounce and head to a site that does answer their questions. 

Do this... 

Just think of the way you make decisions and research big decisions in your life and ask yourself if you read a lot of stuff or would make a massive financial decision based on a landing page. 

Here's one last example... Bats In My Attic... 

Kinda funny story, but my family and I moved to a house on a river recently and when you live by the river there's all kinds of critters. 

So we had hundreds of bats get into our attics last summer and it became a big problem I needed to solve. 

So what did I do? 

I hit the internet... and started typing phrases like... "how to remove bats from an attic" "bat removal experts" "can bats make you sick" etc. etc. Tons of phrases. 

And this site kept coming up all... the... time. 

http://batsintheattic.org/ <=== 

It's an ugly as heck site. Could they make it look nicer? I'm sure they could. But the thing is... that would all be vanity for the site owner... because the gold on that site is in the copy. The content. The message. 

I read probably 20 pages on that site... I kept clicking their links and learning... read testimonials... and finally called their "local" number on there to talk w/ a local specialist. 

The thing is... this site is just a lead generation site for wildlife control companies. But it got me. And it had tons of value and by the time I was done reading it I knew this company was an expert, they knew their stuff, and I didn't want to trust my families health with a non-expert on this topic. 

If I would have saw that site before I had the problem... I wouldn't have read hardly any of it. It would have looked "cluttered" to me. But once I had the problem... it was my savior. 

A lesson I learned long ago is go w/ data, testing, and results... not our own personal preferences on what we think looks good. And NEVER ask advice from a friend who doesn't have that problem my copy is trying to solve unless they're a professional copywriter. 

I'd be happy to show you a slew of sites you'll love the design of but also that perform really well. 

DM me and lets chat man! 

 

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