Generating Real Estate Leads through Twitter?

Question

I'm curious if any of you have been successful in generating real estate leads using Twitter. I use Twitter primarily to connect with people I may know or thought leaders in various industries, but don't really consider it a place where you'd go to find leads as a real estate investor, agent, etc.

Has anyone found it to be a successful platform for generating leads? If so, what is your Twitter strategy?

Has anyone found it to be a successful platform for generating leads?  If so, what is your Twitter strategy?

Joshua D. · Answer

I'd say that having a big following is worthless if the followers aren't targeted or interested.  In all social media, your strategy and goals are what are most important.

If you had 300 Twitter followers who were local investors in your market, and who you regularly did business with, I'd say you were in a MUCH better position than someone with 25,000 followers that were just random folks.

Social media isn't about the number of people you're connected to, but the quality of relationship you forge with those people.

That's why the top posters on BP are typically finding the most success from our site -- they are forging the strongest relationships.

I really believe that you must have a strategy on Twitter or any other social platform or you're just spinning your wheels.

Mark Updegraff · Answer

I'll bet FB is better. I'm not sure why I dislike it so much...  I should definitely be promoting there versus twitter, at least for the time being.  Facebook seems like more of a friend network, and I always dismiss the opportunity for marketing due to the fact that I'm annoyed by them, and their marketing.

Tod R. · Answer

Besides it being the social media de juor, what is the difference between facebbok and twitter?  I understand the mechanics of each but what are the pros and cons?

BTW, I don't do either.  My list of social media sites includes one site.  BP!

Mark Updegraff · Answer

I agree with Josh, I actually have several different twitter accounts, and it gets almost daunting at some points... trying to keep a check on who is talking...

Recently, I've been using twitter to generate leads on good tenants and trying to increase my 'PM' brand recognition for a specific area.

I will say it is working, as I monitor web traffic.  I would still say CL delivers the most traffic / word of mouth / buzz for my time invested.  I still like twitter as it adds to the overall value of the business.  I plan to expand in the technical arena with time, however, time always seems limited.  I still need to get my server functioning properly, and add Php / mysql functionality...

I've been ignoring the big fat face book.  And for no reason really... other than lack of time :D

120 characters + interesting = potential, otherwise #FAIL ?4#retweet #hashtags #represent a new kind of language where :D #rules and #follow

MC

Duncan Wierman · Answer

Use Twitter as a tool to research your competitors in any market. (do the same with Facebook, Linkedin, etc) Its an easy way to find buyers in any market! Plus you can find out who are their power team members. Set up an account on Twello to monitor their @reply conversations.

Joshua D. · Answer

That's great to hear, Steve Sparks.

Danny Day - What is your twitter posting strategy?  Are you sharing local news?  Sharing your deals?  Sharing the deals of others in your farm?  I'm sure we'd all gain from some insight from your feedback.  Thanks

Danny Day · Answer

I have generated both leads and people who were interested in my fix & flip deals on Twitter. Keep people informed about their local market, and follow those who are in your area.

Steve Sparks · Answer

Josh,

I think your right on. Facebook is powerful, I have yet to find Twitter's usefulness but I am still evolving with it. I have a FB profile dedicated solely to RE people and have done many deals with people I have met there. Also people who find me there have told me they found BP because they found me on FB, googled me and found my BP profile!

Derrick Williams · Answer

Josh, I think you right on the money its not the quanity its the quality....your network determines your networth!

Kofi LeGrand-Sawyer · Answer

Most of the leads I come across on Twitter are for real estate related companies or services that I now utilize. I usually don't get leads to/from individuals.

Generating Real Estate Leads through Twitter?

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