Biggest Mistake for Real Estate Online Marketing

[Chris Clothier]

This is one of those things that just makes me shake my head and wonder what people are thinking! I found this quote today on the blog of another company here in Memphis:

“The uptick is attributed to a continued intensely low rates, a strong register that accommodates a incomparable customer bottom and sellers’ coherence in negotiating a transaction,” Dickson said. “It’s a ideal time to squeeze a home generally for people that suspicion they could never means to squeeze a home. It doesn’t get any improved than this.”

No need to tell who the company is because it doesn't matter - I see similar mistakes everyday with online marketing pieces from companies all over the country.

The mistake is that this company most likely hired a writer to write blogs or articles for them and then wanted that writer to place that all over the internet. Since the same article placed on multiple sites eventually makes all articles less valuable to search engines, many people now "spin" articles. Words are replaced with synonyms and the result can be absolute gibberish. As is the case above, this was a quote!

If you read a blog on a companies website and it sounded like this - would it lower your expectations of that company or maybe lower your respect for them?

[Jon Holdman]

Both those pieces of text were attributed to someone. Be interesting to find out if that's what they actually said.

I particularly like the "incomparable customer bottom" part. Seems totally inappropriate to be examining customer's bottoms.