Yellow Letter Mail Envelopes ??

[Chris Gawlik]

Just wondering what kind of envelopes you use for your letters. I was looking at the invitation envelopes and they are very expensive. 

Rite now I'm just buying cheap envelopes from the 99 cents store 100 for a buck. Hard to beat that price, but are my envelopes effecting my open rate ?? Thanks.

[Michael Quarles]

@Jerry Puckett 

I took what I like out of equation a long time ago.  When we help people what we like doesn't matter much. After all we are not our prospect. 

If that SAMs club envelope worked better than an invitation I would use them. heck I buy envelopes at 500,000 at a tine so they all cost the same.  They just don't produce the same results.  And the ones we use as the primary envelope out perform the others although a blue,pink, or white number 10 is a great choice for follow up.  If mailing multiple yellows each need to be in a different envelope style. 

I know this as a fact because of the millions we send coupled with both personal tracking and tracking customers results.