Do You Buy Real Estate Lists to Market to? If so, what kind and who from?

[Joshua Dorkin]

Hey guys - 

I wanted to get a consensus about those of you who buy lists for marketing purposes. 

If you buy real estate lists (e.g. probate, absentee, properties with equity, etc.), can you chime in with:

1 - What kind of lists do you buy?

2 - How often are you buying these lists? 

3 - Who do you buy your lists from?

Thanks everyone!

[Dev Horn]

In every market, we mail (at minimum) to absentee owners with at least 40% equity and home values at median and below.  We use Listsource for the data.

We also mail to probates and some specialty lists such as tax liens, divorce, etc.

@Michael Quarles once posted this list of criteria, which I think it well conceived:

The three Lists I like are:

Absentee Equity

-- 40% equity or greater

-- 7 Year Ownership

-- 3-5 bedrooms

-- Single Family

-- No Corporate owned

-- No Trust owned

Equity Owner Occupied

-- 40% equity or greater

-- 15 Year Ownership

-- 3-5 bedrooms

-- Single Family

-- No Corporate owned

-- No Trust owned

-- Owner is 65 years of age or older

Mortgage Lates

-- 30 - 60 - 90 - 120 - 150 days late on mortgage

On Mortgage Lates the address supplied by the credit bureau is the sellers mailing address and property characteristics are not supplied.