Addressing Probate letters

[Min Qiu]

Hello everyone, I've been sending letters to inherited properties with USLeadList's list, and as some might know, they only provide the last names so I've been addressing my envelopes as "The Jones Family", etc.

I'm getting ready to send mail out to probate leads now.  I have the names of the deceased and the names of the personal representative.  However, I only have the address of the deceased person's property.  Here are my questions:

1)  If I address the letter to the Personal Representative at the deceased person's address, will the mailman deliver it if the PR does not live there?

2)  Would it be an OK or equally effective method to just address it as "The **** Family" using the deceased person's last name, instead of addressing it to the PR?

thanks in advance!

[Rick H.]

1) Maybe, if the Decedent's PR has filed a Chsnge of Address.

2) If the PR has a different last name or is unrelated, your tactic may not make sense. 

Don't overthink it and don't give up. You will be mailing a lot of letters in order to learn what does and doesn't work. That's all testing is. 

We used to have to lick stamps. Foul tasting glue. 

Only other tip: increase your frequency of touches, have something of value for the reader to read and show up in their nsilbox differently.

[Min Qiu]

Thanks @Rick H. !  No quitting here.  Already mailed out a bunch last night to the PRs at the estate address.  If they come back then I'll try something else.  How frequent are you suggesting here?  I was going to send something every month.  And in terms of content, do you mean just change it up a bit and change the packaging of the letters?

[Rick H.]

I wouldn't just. 'Change it up a bit.' 

Rather, I'd create separate messages and themes to attract and draw in recipients with targeted interests or problems that your letter and its premise promises to solve.

[Kat Rich]

Were we able to figure out the best way to address the envelope? 

I'm mailing Pre-probates and I don't have the Executor's name yet. I only have the decedent's name and property address. I've mailed previously as "To the family of Mary Smith" ..... I'm thinking about trying out , "To the executor of Mary Smith..." but that doesn't seem personal and doesn't seem that someone would want to open the letter. 

I'm also thinking of writing "To the estate of Mary Smith" but that impersonal touch also is a flag that I am sending solicitations. I don't want to encourage anyone to not open or throw anything away. 

Is there anyone who thinks they have something that works? 

[Joe Yobaccio]

@rick h 

@Rick H. , hopefully, you aren't using George Castanza's left over glue to lick those stamps!   My question, is besides marketing to the court appointed personal representative, is there an earlier step to marketing to homes where there has been an affadavitt of death filed and that way, you are in more control of guiding the family through the process? I'm assuming that if there is alreay a court appointed PR, they have been to an attorney and may have even started working with Realtors on the sale of a home.  I believe Property Radar has those affidavitts of death.  Do yo think that marketing to the PR is a good marketing plan?