All Forum Posts by: Ariel Cohen
Ariel Cohen has started 9 posts and replied 70 times.
Post: Marketing Ideas for Multi-Family (4 to ~40 units)

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
When I run the same list but only include Apartment and Multi-Family types but using all the same other results it returns 0:
If I use the "Unknown" filter for equity percentage than I get all the results:
So when using a equity % filter you are essentially eliminating everything over a quad. This has been the issue I am finding.
Post: Marketing Ideas for Multi-Family (4 to ~40 units)

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
Originally posted by @Dev Horn:
HERE'S AN UPDATE WITH EXAMPLES OF OUR MARKETING PIECES
Our original marketing piece for multi-family was specially designed for Tarek, to leverage the notoriety that he and Christina have with their show. The approach was to make the back of the postcard read more like a LETTER than a typical postcard, which we felt was more appropriate for the Multi-Family owner. Here's the piece we went out with a year ago:
Since then, we have launched multi-family for another licensee - Frank G. Silveria III - down in the Stockton/Modesto market. For that, we made a generic MF postcard based upon the successful piece we made for Tarek:
A couple of other things I'll mention:
DATA - We've used the multi-family lists from Listsource.com. Data quality seems good, as usual with Listsource. Allows us to define MF property types, # of units, market value, and equity % just like we do with the data on SFRs.
@Dev Horn - Thanks for providing that very detailed feedback!
I have a few follow up questions that I hope you don't mind opining on:
1) Regarding the marketing pieces, do you find that you need to use MF specific direct mail, or can you use the same pieces that you use for SFR?
2) Do you recommend a specific sequence of marketing materials that you are sending out to the MF owners, or are you sending out the same postcard multiple times?
3) Which property type filter are you using to target the MF properties when using Listsource? I found in the area that I am targeting that when using Duplex, Triplex and Quadplex, LS was able to filter based on equity %, but once I went to Apartment or Stores & Apartment most of the leads where classified as equity % "Unknown". Do you have a similar experience?
4) Where you able to filter # of units when the units are greater than 5+?
5) How were you using market value to filter your criteria?
Thanks!
Post: Marketing Ideas for Multi-Family (4 to ~40 units)

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
@Dev HornIt's exactly 1 year since since @Joey Budka gave you some ideas.
Do you have any feedback that you can share?
Thanks.
Post: May 28th, 2015 Meetup in Manhattan with BiggerPockets Podcast Co-Host and Author Brandon (and Heather) Turner

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
Hope to be there!
Post: Marketing Methods and Tracking

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
@Ben G.Its been a while since this post, so I was hoping to get your feedback on using Podio for CRM and if you can elaborate on how you are using it?
Post: Yellow Letter to Neighbors

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
What if they are neighbors that I don't actually know personally?
Post: Yellow Letter to Neighbors

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
There are a lot of "older" people in my neighborhood who have slowly been selling their houses and moving out. I want to send letters to a number of houses that I know fit this criteria.
What would you recommend when sending a yellow letter to a neighbor. Is there any advantage (or disadvantage) to addressing that fact in the letter or is it better to send the letter as an anonymous investor who happens to be a neighbor?
Post: Past Event- August 19th, 2014 NYC Meetup in Manhattan with BP VP & Author Brandon Turner

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
hope to be there!
Post: MemphisInvest

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
I am hoping to get info on Memphis Invest. Thanks.
Post: MemphisInvest

- Investor
- Valley Stream, NY
- Posts 71
- Votes 18
@Jeff L. Any additional feedback that you can provide now that you have had these properties for 2+ years.
Would you be able to provide some ballpark financial info on the transactions? How does the actual performance compare to the pro-forma?