Hello friends,
I wanted to share how I've been building my buyers list for wholesaling. I welcome everyone's feedback on either better ways to do what I'm doing, or suggestions as to additional things I can be doing. To start off, the system I'm using to store my contacts as well as market to them once they are on my list is Active Campaign. I haven't even begun to play around with automations or all that the system can do, but it's worked great so far for me as an email blast. Now let's dig into what I'm doing to actually get buyers in the system!
1. Platforms - BP, Facebook
Bigger pockets is probably one of the best places to build a buyers list (shocker, I know). Before I had an actual system for buyers I completed or was involved in 30+ deals just from bigger pockets contacts. Bigger pockets is a great way to begin building credibility, so it starts with building out your profile at least a little bit, and showing some of the deals you've done if you have experience already. Then it's about staying on top of your target market. The way I do this is by setting up my keywords on BP so that every time someone mentions Huntsville, Alabama or Birmingham, Alabama, I get a notification. This gives you a chance to stand out in the market as you answer people's questions related to your market. You could be connecting them with good property managers, investor friendly Realtors, or contractors. The point is you are showing people looking in the area that you have a presence. As you interact with people and they learn that you wholesale properties in the area, they ask you to be added to the wholesale list!
Facebook: So far Facebook has been generating a lot of buyer leads using the power of localized real estate groups. What I did is join a lot of real estate Facebook groups that were specific to Huntsville, North Alabama or Birmingham. As you are acquiring contracts on properties, you can post the basic info with a good picture in these Facebook groups. Make sure to only put it in relevant, local area groups (with the exception of some nationwide groups). I tend to have a plethora of direct messages asking me to send the deal to their email. I always ask them if they'd like to be added to the list to also receive future deals similar to this one (they usually say yes!). You can also do a Facebook post showing some of the recent properties you've wholesaled and then add an Opt-In link directly to your list. This is especially good because when they put their own information in, the emails are less likely to be filtered out into spam.
County records are another potential way to find buyers. When I have a specific property, we will call it 123 Main Street, I go onto the county records and look at nearby parcels. If LLC's own any parcels nearby I write them down. Then I use a website called open corporates to find out who the agent of the LLC is. From there I take the agent name and the address associated with the name, and I skip trace that person to get their phone number. Lot's of investors like having their properties close together, so these tend to be pretty solid buyers. You can do the same process but look for cash sales in the area of your subject property, and you should have similar results.
Last but not least, ASK FOR REFERRALS. If you're good at what you do, you're going to have investors (buyers) who had a good experience working with you. Ask them who else they know that'd love to have an opportunity at similar deals. These tend to be the best buyers for me.
Thanks for reading and again, let me know what strategies you've been using as well!
