Quote from @Ashton Karp:
Quote from @Don Konipol:
Quote from @Ashton Karp:
I am finishing my first year as a real estate agent and am hitting a block with follow ups on leads. I focus my business on door knocking, cold calling, and my sphere, with the intent of purchasing physically distressed property when I am in a stronger capital position.
The amount of qualified leads that I am coming across is fairly high but I am having trouble getting responses from a lot of them. I will verify the correct contact information so I know I am reaching out to the correct individuals and I will even have responses that show interest in selling or purchasing. A lot of these leads go ghost after one or two interactions, if they respond at all.
When this happens what is the general response I should have? Should I continue to reach out regularly in different ways (email, phone, knock on their door, etc.), leave them alone, refer to someone else or other?
When I do reach out my touches range from “just checking in” to applicable market updates or explaining I only need a few minutes of their time to discuss XYZ.
Any help or advice in regards to these situations would be helpful. I can provide specific examples of prospects if needed to clarify my situation.
Thank you!
I’m not sure you’re creating a sustainable sales funnel. I think you may need to automate responses based on trial and error. A quicker way to determine how to create the sales funnel is to hire a free lance marketer, specializing in lead generation for real estate agents, allow him access to your data, and have him produce the sales funnel process for you. In fact, you can combine this with an SEO expert, and for relatively few dollars create a powerful and profitable “persona” whereby you have potential listing leads contact you. The most successful sales people have funnels systems producing INBOUND leads, so that they don’t have to engage in cold calling, door knocking etc. Second preferable method would be OUTBOUND marketing utilizing direct mail, cold call agencies, etc. so that your time is spent talking with Qualified” leads. Doing it all yourself is trading $500/hr time for $10/hour time. If you don’t change your approach I’m afraid you will continue to struggle.
This is solid advice for sure. I have been working on my google/Zillow/Facebook pages to increase my inbound leads but I definitely put more effort and money into outbound lead sources. I will change my priorities. When it comes to hiring call centers, I don’t think my current business position will support it. I’ve got more time than deals at the moment and don’t feel like I’m in a position to leverage others yet.
Mr. Ashton seems we're in the same boat because the exact thing is happening to me I don't know why that is but it seems that they would at least call you back to hear your offer ect, but I've been reading some of the replies and they're giving good advice. Good luck on future endeavors.
