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All Forum Posts by: Collin Hays

Collin Hays has started 119 posts and replied 2499 times.

Post: I Just opened my own STR Property Management Company!

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531

Great job and good luck to you!

Post: Rezoning Parcel After Build of ADU to Qualify for Vacation Rental Permit-Santa Cruz,C

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531

I would ask these questions of someone who works in the planning and zoning department. I have always found these types of folks to be very helpful and forthcoming.

Post: Considering a STR with a main home and attached apartment- any experience with this?

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531

That's a tricky one. You are correct; it would be awkward having two different parties staying on the property. 

Why not just advertise it as a 4 bed/4 bath and promote the apartment as its own private suite?  You'd need to clearly specify the arrangements so that there are no surprises, of course.

Post: I fired dynamic pricing today

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531

Yes, fired Pricelabs. And I feel relieved for it.

I studied the whole "dynamic pricing" phenomenon for months before deciding to proceed with Pricelabs.  I had a few phone calls with Pricelabs, and their basic premise was pretty convincing:  "We are going to help you book your rental for as much as we can, as often as we can."  Several months in, what they were really saying is "We are going to help you squeeze every dollar out of your guests when you have the opportunity."  I have some problems with that.

Soon after we began, I got a call from "Suzy", who has stayed at one of my cabins with her husband for the last 4 summers.  "Collin, why are your rates twice what they were last summer?"  Good question, Suzy.

Then an email:  "I think something's not right.  I am trying to book a cabin, and one night it's $179, and the next night it is $329."   Yes, something's not right.

Then another email:  We just booked a cabin for $359, and noticed that every other day of that month that we can find, it's $209."  Yes, that's a problem.

As this thing has gone on, I realize that "AI" cannot be taught business ethics.  It is only about numbers and data, and that's not a good thing. What would we think if, on New Year's Eve, Outback Steakhouse tripled their menu prices, just because they could get away with it that night?  What if, upon an imminent snowstorm, Home Depot began charging $200 for a snow shovel, just because they could?  If we hope to be in business over the long term, we have to establish "fair and reasonableness."  We cannot breach our guests' trust by playing games with them.  It is immoral, unethical, and will likely hurt our business long term.  

Over New Year's, my family stayed at the Hotel Del Coronado for 5 days, for around $600 per night. That is around $100 more than a January night.  (Fantastic place by the way!)  Could they have fetched double that on New Year's?  Probably.  Why didn't they?  Probably to protect their trust of their customers, and hope that we keep coming back, year after year.

So today, I went back to my old business model:  A fair price for my properties.  Four distinct rate seasons.  That's it.  I'll sleep better tonight. If I have a homeowner client that wants to play games, I'll gladly help transition them to another manager.

Post: Str with property management near Orlando

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531

This is a trust issue. If you have a PM that is stealing from you, they probably have all sorts of ways to prevent you from knowing that.

I would be surprised if any licensed property manager is misrepresenting the rental amount on the statement. That is fraud. 

Post: I really dislike Airbnb. Anyone else?

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531
Quote from @James R.:

Has anyone else submitted receipts to Airbnb for damages, let's say for $200 and they come back and say that they approved reimbursement for $150?  That's bs.  If the receipt says what it cost to do the repairs, that amount should be reimbursed.  

On another note, we recently had an epic snowstorm in New Orleans, where we own a property.   Our guests' flights were cancelled.  Airbnb cancelled the reservation the day before our guests' arrival, after we explicitly told them that we would not budge on our STRICT cancellation policy. 

To my knowledge, guests also have trip insurance.  Airbnb is supposed to take the hit, in the case of a natural disaster or storm etc.  The booking payout was for $1495.00.  After SIX phone calls (because you always have to speak with someone different each time) Airbnb CS sent an email saying that they "are only able to reimburse us $900.00"  WTH?  

I know that Airbnb keeps getting greedier and greedier, but this is in violation of our cancellation policy.  

Has anyone else experienced this kind of mistreatment?  If so, does anyone know of a lawyer, who can sort this out with a quick phone call to Airbnb?  


 Airbnb’s “insurance” is 100% profit center for them, and it’s a minor miracle if you get them to pay out on anything.  

Post: What Marketing Strategies Have Helped You Increase Occupancy Rates for Your STRs?

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531
Quote from @Mark Miles:
Quote from @Joy Daniels:

I manage short-term rentals in the Sarasota area, and I'm always looking for innovative ways to boost occupancy rates year-round.

From your experience, what marketing strategies have had the biggest impact on keeping your properties booked? Whether it's optimizing listings on OTAs, leveraging social media, running targeted ads, or using dynamic pricing tools—I'd love to hear what’s working for you.

Some strategies I’ve been exploring include: Enhancing property listings with professional experience photography and compelling descriptions, leveraging Instagram and Facebook ads to attract more direct bookings, and utilizing email marketing to engage past guests.

What’s been a game-changer for your vacation rental business? I am looking forward to your insights and suggestions!

 Realistically speaking, except in very rare cases, I think it’s all about pictures pictures pictures


Most people aren’t gonna have success  starting their own booking website or running targeted ads or creating some amazing Instagram account. Just take what you get for free, which is an Airbnb listing, and just put the best most spectacular pictures you possibly can on there
 

and after you’ve done that, go back and look at your listing and try to think of ways to make those pictures even better

I think that’s pretty much the formula to success in this industry. Pictures pictures pictures in that Airbnb listing


 Photos! And the big ones are: firepit lit after dark, a kitchen with fancy appliances, and of course, the amazing views if you have them.

Post: AirDNA top STR markets to invest 2025

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531
Quote from @Mark Miles:
Quote from @Travis Timmons:

AirDNA published their annual list, and the markets topping it are: 

1. Peoria, IL

2. Fairbanks, AK

3 Akron, OH

4. Columbus, GA

You can go look up the remaining 21 markets, but you get the idea. The industry is mature and margins have properly compressed. If you want real yield or cashflow, you have to buy in a non-vacation market that is not top of mind for an STR. It's the boring places that probably won't appreciate above the rate of inflation that will provide real month to month income.

I've said this before, but I would contend that we are in a "What can you do that is really hard?" market. You have to make a deal rather than buy a deal, be more appreciation focused, and be more patient. STR feels more like a strategy to break even or eek out a meager return on a great asset than a strategy to cashflow. Or you have to take a value add approach to make it worth the hassle. It kind of feels like the rest of the market - you kind of have to pick a lane between cash flow and appreciation.

Does that make sense?

Yeah I just don't see the point of buying STR at this point, the markets are so saturated. Housing prices are high, mortgage rates are high, and competition is fierce so revenue is way down

It’s one thing if you bought a while back like many of us did, so your cost basis is much lower. But for people thinking about diving in now, what’s the point? You’ll get a better return over the long-term by putting your money in the stock market. And you’ll be much more relaxed too bc  you won’t have to deal with 1 million house problems and annoying guests 😂😂😂

I think some people are diving into STR because they think it makes them look cool, or they want a cool side project. But really you're just creating a second job for yourself and one that doesn't pay very well if it even is cash flow positive at all 😆

I used to buy houses for STR but now that I've got several STRs up and running that I bought many years ago, I stopped buying STR once mortgage rates went up and housing prices went up. Over the last few years, I take all of my STR profits and dump them into the stock market and I couldn't be happier. Stock market returns have been good and I don't have the headaches of dealing with any additional houses or guests. A true win-win

I realize this is biggerpockets so we’re all supposed to act like real estate is the most amazing investment class on the planet. But it’s OK to be realistic and aware that there are plenty of other asset classes and we don’t need to all obsess over buying real estate, especially in a market where housing prices and mortgage rates are both so high. Real estate is not the end all be all panacea for building wealth, there are a lot of other options many of which will give you way fewer headaches than real estate will!

I know this is an unpopular opinion around here that you won’t see on the front page of the daily BiggerPockets newsletter, but it’s the truth


For the record, I still believe a quality STR purchase offers a great ROI over the long term. Think crock pot, not microwave.

Post: AirDNA top STR markets to invest 2025

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531

From a macro standpoint, cash flow is difficult when servicing debt, at least in the early years. 

As for published lists of the “newest and hottest” markets, I would take that with a grain of salt. It is purely clickbait.

Find yourself a market that you are interested in, learn as much as you can about that market, and find your deal. 

Post: My first STR in Aspen, CO

Collin Hays
#2 Short-Term & Vacation Rental Discussions Contributor
Posted
  • Property Manager
  • Gatlinburg, TN
  • Posts 2,535
  • Votes 3,531
Quote from @Ryan S.:

I'm in the process of purchasing a second home in Aspen, CO, which will also serve as my first STR property. The townhouse is located in Aspen's sought-after lodging district, where STRs are fully permitted. It's a newly renovated 3-bedroom, 2-bathroom home, just one block from the ski slopes and four blocks from downtown.

The current owner has been renting it out for $30,000 per month during the peak winter and summer seasons. Over the next couple of years, I don’t plan to use the property often, but I may stay there occasionally when it’s not occupied. My primary focus is on maximizing cash flow.

Does anyone has experience with STRs in Aspen, I’d love to hear your advice or insights!

Interested in this one!