Quote from @Account Closed:
Quote from @Account Closed:
Quote from @Account Closed:
Quote from @Francis Figueroa:
Hello all,
I have a few questions about wholesaling in general & the process itself.
1. First, does wholesaling or searching for deals (in whatever way) make sense as a means of finding property to invest in? Or is this inefficient considering it takes so many calls/flyers etc. just to get one deal?
2. In which ways can someone new to RE discover how to estimate ARV. Estimating repairs, comps and everything else that creates an ARV seems to be the toughest part of the process. Should you know how to do this first, then look to find places or jump head first?
3. What laws/regulations should new investors generally be aware of? I know this is jx specific, but what are general concepts that are the crux of legal disputes? How do wholesalers protect the seller, themselves and the deal from being lost/taken by someone else?
4. What is the wholesale contract look like? The one between the seller & wholesaler, including the EMD.
I haven't read any of the posted responses, I just know the statistics. It takes about $5,000 in advertising costs and 90 days of making phone calls 20 hours a week to get the first deal. Because of things like escrow, it takes another 30 to 60 days to your first paycheck of $15,000 and 98% of new wholesalers never do a deal at all.
You hear a lot about the 2%.
You are probably in the 98%. It's big business collecting "guru" fees to promote wholesaling. 100% of the wholesaler "gurus" make money promoting "easy", no money needed wholesaling.
The wholesalers who do 10 deals a month will tell you they have a team, that means salaries, taxes, office space, training and they spend $50,000 to $100,000 a month in advertising. They use PPC, SEO, Mailers, Auto Dialers, real estate agent contacts and so on. They have a large cash reserve to fall back on and to utilize for double closings.
They recommend that new wholesalers use "door knocking" which actually makes sense. That's where the deals are. But most people won't door knock, therefore they don't do deals.
It’s a simple business for people who will do the work and follow through. But few will do so.
Not to argue, just sharing my perspective: brand new wholesaler doesn't need to close 10 deals/mo. This is not realistic unless you have $25K to spend on marketing, every month, for the next 12 months. Industry average is 18-22% investment on marketing for a return. So, if one aims to replace current income of $90k-$120K/year one may start with $2200-$2500/mo marketing campaign. PPL is one you should start it, simply because it has the shortest cash cycle when you are cash strapped. You move to other venues gradually (mail outs are effective, but take much longer to get your return). SEO is among top priorities once you get rolling, but PPC is costly and it's easy to burn a lot of cash unless you know what you are doing. It's good to do it, just not in the beginning. Door knocking is not most effective way to do this. There is no reason why you can't start the conversation over the phone and knock the door when you are ready to make an offer and need to see prop and take two dozen pics and video. Of course, if one has zero cash reserves they can simply go door knocking and driving for cash, but I don't know how much time it would take to make any return. If you walk streets and drive 8 hours a day to net average of 1 deal per quarter @$10K assignment fee, then you are essentially working for free or for very very low compensation. Very few people will have stamina to continue doing it, let aside feasibility of this model.
@Eric N.: Just curious how many wholesales you've done and average size. I don't wholesale, too much work for me for the return, but I pay attention to what the big wholesalers say the market is doing.
I find the properties that are not on the MLS and put them out there for buyers as lease option. Since I get $30,000 up front and cash flow, it seems to make more sense to me. Wholesaling has capital gains which eats into profits big time, I actually get tax write offs instead. I'm averaging two properties for every $5,000 spent right now. In a good market it's much better of course.
Big wholesalers say you should spend at least $10K/mo on marketing, preferably more. They suggest to aim at $100K/mo profit and design your marketing plan to get to that number (spend $22k-$25K/mo on marketing). Of course they will say it, that's what they do. Unfortunately, not everyone can set aside $300,000 cash to run $25K/mo campaign for 12 months. And newbies who don't have quarter million dollars in their checking accounts shouldn't compare themselves to big guys when they make their first steps and have much less to spend on marketing.
You are right about tax advantages of selling the property as "lease option" versus cashing out your income as wholesaler and being taxed on it. But you don't have to do that, you can easily put anything above what you really need to pay your bills back into business. That's how you scale it, just put all your extra income into marketing and it will be fully tax deductible (it's your expenses after all). And if one day you have the volume you are happy with and still don't want to be taxed on income generated, then you are free to put all that extra cash into RE holdings.
I personally will NEVER deal with leasing a property. I don't want to deal with property managers, let alone tenants who will get on my nerves by failing to pay rent or demanding a new stove, refrigerator, window, HVAC and etc., and breaking the drywall and kitchen cabinets with sledgehammer if I evict them for non-payment of the rent. A lot of people rent their homes and somehow are able to make it work, by properly vetting and being lucky. Or they may have 200 doors and write off 20 broken apartments as a cost of doing business, with 180 still making it worthwhile. It's just not something I would want to deal with. I would rather pay more and earn less on each transaction and scale it (with little headache), then pay less, gain more in the long run and deal with a lot of stress and headache in a short run.