All Forum Posts by: John Fortes

I know the importance of being able to be found on social media platforms and all but what are some other clever marketing strategies you all are implementing to attract passive investors?

Here is something we are exploring with this year. We currently are lined up to place an ad on the golf score cards with a tagline to propel the audience to take action. 

Our current tagline is: "Do you know the tax benefits of passively investing in real estate?"

We are still in the first round of proofs but its for a local golf course in my community. We figure if 1 person invests due to the ad, it will pay for itself. Now there is no way to find out exactly with a conversion rate but we figure it was creative and unique since none of my partners and I golf. We can be on the golf course without being there. Also, taking into consideration how many golfers use their phones to track their scores. With every investment comes a risk. Just trying to think outside of the box. Leap and the net will appear. Looking forward to hearing your ideas.

@Theo Hicks @Brian Burke @Joe Fairless @Gino Barbaro @Alina Trigub @Ben Leybovich @Scott Hollister @Matt Faircloth @Jake Stenziano @Brandon Abbott @Dan Handford

 Love your post and perspective. This is why as a syndicator I value the passive investor because of the feelings and detail you provided in your post. I'm a steward of your hard earned and have a responsibility to do as I say. Thank you for sharing and providing your perspective on what you look for and expect from your passive investments. 

Congrats and I wish you success. 

One of the hardest things to do is make the decision. Second hardest thing is getting started. You have done both. Now just trust in what you know and keep tackling it. God bless!

Start by doing is very easily said then done. So how else should you tackle getting into Syndication?

1. Read and devour everything you can on the topic.

2. Get use to asking for money: You are really asking for money, your raising money for investment opportunities and think of it as such. Don't ever think of it as asking for funds. Always raise money to help investors with returns or gains they are having. 

3. Locate some general partners (GP's) aka sponsors that you can learn from by investing in their opportunities. Think of it as learning as you invest and earn some passing income while doing it.

4. Help out on a deal: Find a way to contribute to someone's syndication, raise capital, find the deal, help underwrite, ect. You get it right?

5. Find the right partners that work for you and you compliment your skill set.

6. Become a thought leader. Podcasts, social media, blogging, get your point out there.

Please consider all the risks and responsibilities it takes to be a GP/sponsor on a syndication. Its a huge responsibility to be a steward of someone else's capital. 

Beware that all this does not just happen immediately and it takes time. Don't get discouraged and keep pushing toward your end goal. This is not a list in order because life can happen and take you in a different path and direction but just a guideline that will help you get to another level. I hope this helps and God bless!

Sounds like your split on your goals as you are considering the two options. Which one will net you the velocity return of your original investment quicker to put in future deals?

Though both have its risks, I'm more in line with the timeline for my returned investment. Just something personal that helped me clear up my personal struggles that I had. Though I do both, more is in RE than in the stock market as I have a few personal stocks that I like and ride with. 

Hope this helps and God bless!

Start your own professionals meet up group where only one professional from each industry can attend. There is one like that around me and I'm waiting for the real estate person to drop out so I can become that person. Also, I'm in the process of starting my own groups that cover that and real estate. 

Attend seminars as well. 

Be the leader and start your own instead of waiting for others. Good luck to you!

As we make progress we have, move in fees and transfer fees instead of security deposits that are less than the amount of the security deposit and its nonrefundable. 

Adding pet fees, implementing RUBS, currently discussing the options of a dog park and outside common area for the community for our 62 unit. I'm sure we will add what makes sense for the properties after thorough analysis upon completion of the rehab which this is a heavy value add. 

We are including the same plan on our 41 unit we close on within the next 2 weeks when the lender finalizes the details. This is a more stabilized opportunity with a light value add that is under market rate but we have a plan in place and still ironing some minor details to that game plan.

Its been a long journey my friend. Just happy and grateful for the opportunities and feel blessed! Thank you for asking Yonah!

Dog parks and grilling station for the community come to mind. 

Also, the Amazon lockers come at a cost and at this time, my team is holding off on those perks but love the concept.

Sounds like your split on your goals as you are considering the two options. Which one will net you the velocity return of your original investment quicker to put toward future deals while collecting passively. I struggled with this as well but once I gained clarity I invest more toward RE than I do in the stock market. 

Its only when you become clear and concise of what your investment goals are then you will know how to answer this. Just dive into the options and weigh the pro's and con's of each. 

If your buying into the business as a LP you can add that percentage to your net worth. Work with your sponsor to determine your percentage and your accountant/CPA. Your accountant/CPA should be able to provide some sort of breakdown that contributes to your net worth from each passive deal.