All Forum Posts by: Jerryll Noorden

The reason so many people struggle with wholesaling is simple: they don’t understand lead generation.

Take a moment to think about your approach. Think about what everyone else is doing.

For reasons that I can’t quite grasp, someone decided that people who want to, need to, or have to sell their houses are the ideal audience to target. These people have been labeled as "motivated sellers."

Now consider this: all the groups people are spending fortunes to target—foreclosures, absentee owners, probate leads, tax liens—what do they have in common?

They would rather keep their house than sell it.

Let that sink in. You’re paying big money to target people who explicitly want to hold on to their homes, all in the hope of convincing them to sell. Does that sound like a winning strategy to you?

It’s not. Frankly, it’s absurd.

But don’t just rely on common sense. Let’s look at the data.

How many mailers, calls, or texts do you need to send to land a single deal? 3,000? 4,000? 5,000?
That’s a 0.02% success rate—a 99.98% failure rate.

The data couldn’t be clearer: you’re targeting the wrong audience. Yet, no one seems to listen. Everyone follows these so-called "experts."

And when their methods don’t work and you turn to your favorite guru for advice, what do they tell you?
"If you’re not closing deals, it’s your fault. You’re not doing enough. Do more. Send more mailers. It’s a numbers game."

Really?

For crying out loud, in what universe is the solution to a problem: “𝗗𝗼 𝗺𝗼𝗿𝗲 𝗼𝗳 𝘄𝗵𝗮𝘁 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘄𝗵𝗮𝘁 𝗶𝘀𝗻’𝘁 𝘄𝗼𝗿𝗸𝗶𝗻𝗴, 𝘄𝗼𝗿𝗸”?!

Let’s cut through the nonsense: this isn’t about networking. It isn’t about clever "strategies."
The core problem is marketing.

Marketing 101: Target the right audience with the right message.

Here’s the truth: it doesn’t matter how much ketchup you put on a baby-cow burger—vegans won’t buy it. Wrong audience. Wrong message.

Yet, everyone is convinced that a certain circumstance —foreclosures, tax liens, probate cases— implies “motivation”.

Circumstance doesn’t imply motivation! Motivation is an emotional response to a circumstance, not the circumstance itself.

Here’s the bottom line:
You can’t target motivated sellers. They target YOU.

When people need a solution to their problem, they go to Google. You do it. I do it. They do it. It’s that simple.

If you want success, you need a strong web presence—a place where the right audience can find you when they need your services.

Think about it. Do you see Nike cold calling customers or driving for dollars? No.
But you do see their website online, right?
Hint, hint.

Stop wasting time chasing the wrong audience. Build a system that attracts the right audience. Your success depends on it.

I don't know about you all, but I for one am getting sick and tired of these "wholesaling is dead" posts.

please, dude. Contribute. 

If you think something is wrong with the way it s done, teach people how to do it right. But just hating on wholesaling in a wholesaling forum is so unbelievably pointless.

 My thoughts exactly!

 As a wholesaler, you should provide value. Your value is, to provide sellers that don't want to list, with a way to get cash for their house and provide buyers with discounted off-market properties they can buy to make a profit on.

I am not saying it is not possible to wholesale from the MLS, but it seriously defeats the purpose.

Focus on becoming the person/company that offers the most and best value and you will succeed.

Do not terminate the contract.

My first and immediate question to them would be "WHY?!"

"You are asking me to extinguish any leverage I have and left vulnerable for anyone to steal the deal from under me". 

The fact they ask you to do this is not only a red flag for obvious reasons, but also because, they should know better how risky this is for you and if they had true good intentions they would have understood that and not offer you that option.

What you can do is tell them.. "pay me double of my expected assignment fee upfront., or in escrow and I will terminate it. If everything goes smoothly, I will pay you back all the overages of that double the escrow.

I'd be interested what they would say to that!

A better solution, in my opinion, is not to rely on wholesalers,  as not only is it a dying breed due to the sheer incompetence they exhibit due to gurus' wrong instructions and teachings, but, wouldn't it be better to generate your own leads through a high performing website?

We get free leads every single day on auto-pilot.

Also, you are not looking for distressed properties.

You are looking for motivated sellers. There is a huge difference!

Let me add some new wisdom to this.

Try not to see social media as "just another channel to try my luck".

It is not a separate thing, especially doing SEO or paying for ads.

When it comes to lead generation, it is not (just) about generating that lead. It is about closing them. Social media (or a secondary website, like a blog, or any other personal website that provides value) serves as a nurturing media, where prospects can learn more about you.

I have developed the 3 pillars of conversion.

A strategy that turns conversions into a 100% reliable mathematical equation.

The 3 pillars are:

Competence

Personality

Credibility.

For a prospect to convert into a lead, 1) they need to be the right audience (it doesn't matter how much Ketchup you put on a baby-cow burger, you won't be able to sell to a vegan. You NEED to be dealing with the right audience, and 2). You need to showcase the 3 pillars of conversions, in a light that aligns with what that audience's ideal cash buyer to work with is.

Social media is a perfect outlet to showcase who you are, what you are like, and what it would be like to work with you, all of which are essential requirements for a conversion to take place.

So Social media is not just another strategy to try out on its own stand-alone. It is one of the ingredients you need to take seriously no matter what kind of marketing you do!

Don’t be discouraged, brother!

To everyone on the wholesaling forums, understand this:

Focus on learning from those with real experience and a proven track record of success.
Don’t waste your energy on negativity. Let it roll off and move forward with purpose.

Now, Here’s Some Logical Advice:

Wholesaling is straightforward, and competition won’t be an issue if you do it the right way.

If you’re cold calling, sending mailers, and doing what everyone else is doing, then yes—you’ll face challenges. Why? Because those methods are fundamentally flawed. They don’t effectively target motivated sellers.

In fact, the market is saturated with these outdated and inefficient approaches. Their success rate? A shocking 0.001%. That’s not an opinion—it’s backed by data. These methods are designed to fail.

Keep This in Mind:

The issue isn’t wholesaling.
Wholesaling is just getting a property under contract below market value and assigning it to a cash buyer. That’s it. It’s simple.

The real challenge lies in lead generation.
Specifically, in generating motivated seller leads.

To succeed, you need to focus on being found by motivated sellers. When someone becomes motivated, they actively search for solutions to their problem. You don’t need to chase motivated sellers—they will chase you if you position yourself as the solution they’re looking for.

How to Do It Right:

Build an online presence that makes it easy for motivated sellers to find you. When you set up your online foundation correctly, you become the obvious choice when they start searching for answers.

This is how you rise above the noise and succeed in wholesaling.

If you need a step-by-step blueprint on success wholesaling, just respond here and I will lay it all out for you.

You’re making one of the most common—and biggest—mistakes most wholesalers make.

If you need to ask, “Is wholesaling still a thing?” it’s safe to assume you don’t have your business fully set up yet.

Let me ask you:

• Do you have a website?
• Are you set up as a legitimate business?
• Do you have a web presence?
• Are you active on your business profiles on social media?
• If a stranger looks you up to verify you’re real, can they find you?
• And if they can, do you look professional?
• Do you come across as knowledgeable?
• Credible?

The BIGGEST mistake wholesalers make is diving into lead generation before you have anything set up to convert those leads when, and if, you DO find them.

What is the point of trying to reach out to prospects when you have no system set up to convert these prospects into leads?

Most people don't have the patience to do things right and all they see are dollar signs. Don't be one of those.

Do this right and set yourself up for success. It all starts with a website and online presence.

Let me know if you need step-by-step directions how to do this right. I'll give you a blueprint!

Tell him he needs to put $7K in escrow (or however much you stand to make on the deal).

Why?

Explain it to him like this:
"Didn’t you say you have cash buyers? Didn’t you come across all confident and cocky me you could get this closed? Well, put your money where your mouth is."

If he’s not willing to do this, it’s a clear sign he’s not confident he can close the deal. And if he is willing, great—well... still be careful :)