All Forum Posts by: Jerryll Noorden

This is a very good point, and it’s exactly what I wanted to convey.

"Easy"… well, where do you go when you need something? Google, right?

Picture this: You’re driving with your family on a beautiful, warm Sunday afternoon. Suddenly, your youngest starts yelling from the back seat, "I want ice cream! I want ice cream!" You sigh, say "Fine!" and whip out your phone.

"OK GOOGLE, navigate to the nearest ice cream parlor along the route," you say. Google responds, "Sure, here’s one. Want me to set directions?" You set the GPS, drive to the ice cream parlor, buy some ice cream, and now your kids are happy.

Now, consider the next few questions:

• Did the ice cream parlor lift a finger to get you in their store? No.
• Did the ice cream parlor spend a cent to get you through their door? No.
• Did the ice cream parlor even know you existed? No.
• Did the ice cream parlor know you’d become motivated for ice cream today, tomorrow, or ever? No.

In fact, YOU didn’t even know you were going to be motivated for ice cream 30 minutes before you became motivated for ice cream. If YOU don't know when you become motivated for anything, how is anyone else going to know?! And this my friends is what lists DO NOT WORK! If they did work, it would take you 5000 tries to get one contract signed!

My point?

Was it easy for the ice cream parlor to get you through their door?
Well, they didn’t do a thing to make it happen. So, in what way exactly was it not easy?

Now here’s the biggest takeaway:

It’s only hard when you do it wrong.

The ice cream parlor could have cold-called you any day of the week, and you would have said, "No." Is it hard that way? Yes! Absolutely.

This is why I always say on BiggerPockets: You cannot target motivated sellers. Why? Because no one can predict when someone will become motivated. Not you, not me, not anyone.

If you’re relying on your ability to predict when or if someone will become motivated, then yes—it will be ridiculously hard to generate leads.

But if you do it right…

And let motivated sellers come and find you…

How on earth is it hard? You do nothing, and they come to you.

So again, it’s only hard if you do it wrong.

Now, setting it up—the application of it—is a different story, right? Yes, you need to rank #1, but that’s not “lead generation.”

It’s like asking, "Is it hard to make an airplane fly?" No, absolutely not. Airfoils do all the work. But building an airplane? That’s a different story.

But I stand by my answer: Lead generation is crazy easy. They come to me. How can that be hard?

You just need to know how to rank #1 on Google and make sure your website converts. And even that is not too difficult as long as you know how it all works. And no I am not selling anyone on SEO. 

It is only difficult if you do it wrong.

It is only difficult if you do not understand the concept of motivated sellers (which is indeed 99%+ of all the so-called experts that indeed pretend they got it figured out but they absolutely don't).

BUT that doesn't mean off-market, motivated sellers are hard to find.

They are indeed SO easy to find that as long as you do it right, you don't have to pay a cent or lift a finger to get them (once your system is set up).

We get more than we can handle and anyone can do this without having to pay anyone anything to do it. I didn't pay anyone. And all the off-market leads in my market go through hoops to try to reach us.

This concept is the exact same concept all of you use when you need something.

You all go to Google right?

Bingo!

I hope all of you are starting to realize how simple the concept truly is.

Get a credible website, focus on conversion (value) not rankings, and you WILL dominate your market.

Now the concept is easy, yes, the application takes a bit of smarts, but as long as you have common sense... it should every doable!

1. If these were real motivated sellers, he wouldn't sell them for a bit over 1 buck a pop. Standard PPL (Pay Per Lead) companies will sell them between $150 - $750 a pop.

2. If he was truly a real company or an expert at this motivated seller craft, he wouldn't be offering you only 20 of them.

Don't bother.

Yes make sure you join it. It is a completely fresh start-the-right-way kind of deal. PLease do yourself a big favor and do NOT listen to the gurus about cold calling driving for dollars texting and DMM. Trust me on this! Make sure you sign up and I'll walk you through each and every step!

 That is exactly what I am saying. You can not possibly target who is or who isn't motivated, so DMM, cold calling, anything to do with a list, can't target motivated sellers.

But you don't need to be able to target them.  What is the one thing EVERYONE with a pressing issue have in common?

Everyone who desperately wants to solve their problem (motivated) will take it upon themselves to find ways to solve it. Everyone goes to Google. No one will wait next to their mailbox when they get bitten by a rattlesnake hoping some doctor will send them a mailer call or text on what to do when they get bitten by a rattlesnake.

Everyone goes to Google.  So in other words you can't target motivated sellers, but you  know WHERE they will be when they become motivated. Google!

Rank #1 with a credible website and all your leads that are crazy motivated will come chase you, find you, beg you to please give them attention and make them an offer.

And No, not like the we buy ugly houses websites. Those people do not have a CLUE how websites and conversions work. Their form of lead generation is to throw hundreds of thousands of dollars into marketing and see what sticks. It is embarrassing what they do with their branding and their looks.

AI is not some magical, all-knowing miracle that can pull leads out of thin air.

AI is simply a faster, more hands-off way to find the same low-quality leads you get from DMM, cold calling, and SMS marketing.

You’re not improving lead quality—you’re just finding bad leads faster. That’s all AI does for you.

Companies try to sound sophisticated and technologically advanced with big words, making their so-called “innovative” systems look impressive. It’s all BS.

If AI truly worked, there’d be no need for DMM, D4$, cold calling, or any of these other methods. Yet they remain!

Mr. Greene is spot on.

Let me add this.

A lot of wholesalers get leads and then negotiate endlessly until the seller won’t budge below a certain number. They sign the contract, hoping to find a buyer willing to take it on.

Instead, go in with a maximum offer in mind from the start. If the seller doesn’t meet your number, shake their hand, give them your business card, and say, “Call me when you’re ready to deal.” Then walk away.

Focus on lead generation—true motivated seller lead generation. There’s a huge difference between winging it and setting up a system that consistently brings in genuinely motivated sellers.

Get a website, focus on the 3 pillars of conversion (look it up), and crush it.

 Yes it is a misuse:

We teach wholesaling with honesty and transparency. We’re upfront with sellers, letting them know we have no intention of buying the house ourselves but instead plan to wholesale it.

This approach of honesty is so remarkably effective that we often don’t mention wholesaling until we've made the decision to wholesale rather than buy the property and flip it.

What many wholesalers don’t realize is that by embracing honesty and transparency, success becomes exponentially easier and faster than by resorting to deception.

With transparency, there’s no need to hide or pretend. You can be yourself, truly add value to the seller, streamline the transaction process, and often achieve greater profits. It’s astonishing to me that some gurus still promote dishonest practices in wholesaling.

Don’t rush to blame wholesalers, though. Many are just following the practices they’ve been taught (although if you choose dishonesty, some responsibility does lie with you too).

For any wholesalers interested in learning how we approach wholesaling ethically, just let me know, and I’ll gladly share a detailed post on it here.

An assignment is part of the wholesaling strategy.

You get a property under contract below market value, let's say property ARV= 400K.

You get it under contract for $150KK

You ASSIGN that contract to a cash buyer for $250K.

Your assignment fee would be (roughly) $100K

The assignment is part of the wholesaling strategy.

1. You find a property 

2. Negotiate a price significantly below market value

3. Assign it to a cash buyer for a number higher than that you got it for

4. Close and during closing you get the assignment fee which is the difference between what you got it for and sell the contract for.

We use Monday for CRM and we augmented it with Keap. Nothing beats a custom optimized CRM to fit your needs and how you do business.

I honestly feel like everyone selling CRM try really hard to make people believe they need an "out-of-the-box" system, but this truly HAS to be customized to how you manage your leads.

For Lead generation we leverage GrumpyHare. 

This is all we use.