All Forum Posts by: Justin Silverio

As @Jerry Puckett mentioned, there are a LOT of people who use direct mail marketing.  Do a search in the forums, and you'll likely come up with 1,000s of threads.  If you have specific questions that you can't find answers to, feel free to ask away.

Thanks @Ann Bellamy.  I generally have about 25-40 attendees at my events.  The group is intended to be small so there is more interaction.  My events are held quarterly in Reading (unless I have a rehab I want to hold it at).  You're welcome to join.  Just PM me with your email if you want to get on my mailing list.

Yes, all my mailings are on custom envelopes so they stand out and generate better response rates.

Thanks @John McConnell.  

Everyone is welcome at these events @Sarlah B.

Tonight is the night!  I hope to see you there.

keywords: massachusetts, new hampshire, boston, networking

@Tim Kunz

1) I download the sold data from my MLS and copy it into my lead list spreadsheet. Then I use conditional formatting to highlight duplicates. I sort by color and remove all of the highlighted items.

2) There are a number of online vendors - vistaprint, uprinting, gotprint, etc.  They all have pretty good pricing.

Good luck!

Town treasury department.

Nobody can give you any solid advice as to how many mailers it will take to wholesale 5 houses.  Response rates are a better use for comparison because there are less variables that play into the numbers.  Deal rate includes such personal/business factors as negotiating skills, experience, investment focus, market conditions, etc.

My recommendation is always to use a good lead list, send quality mailers that get noticed, stay consistent and follow-up.  Plan for about 6 months of marketing before getting a deal.  Keep in mind that absentee owners are being over saturated with mail so it will very likely take you more time to get a deal off this list.

@Logan Hand that's great you guys are so ingrained in DM.  I get 90% of my deals from this lead source so I'm a big fan as well.  The majority of my deals are coming from my driving for dollars list.  I currently have 5k+ in that list.  The next list is my Super Lead List which is a combination of multiple lists and intense scrubbing.  My 3rd list is tax liens.  

Notice that all of the above lists are not just pulled from an easy data source.  Because of that, many investors don't spend their time working these lists and when I send mail, I have less competition.  Pulling lists from Listsource like absentees, equity, seniors, etc. are fine but they work best when executed in conjunction with the other lists that I mentioned.  

Once you have a solid lead list, I'd recommend selecting mailers that stand out from your competition.  Mini postcards are fine for a single touch, but I would recommend that you use letters as well.  General response rates for postcards are 0.5% and letters are 3%+.  Now, this is where you can really maximize your results - creative mailers, that actually stand out from your competition's mailers have provided me with a 26.7% increased response rate from using a standard yellow mailer type.

Finally, the deals are in the consistency and follow up.  I NEVER stop mailing my lists unless they tell me to or they sell their house.  I'm getting deals off my 12th, 13th, 14th touch.

Good luck!

My vote would be for a tax lien list.  There is more competition with an absentee list than tax liens.