Hi Sean,
Unfortunately, your experience during a Vacasa acquisition happens to many owners. The transition from small local company to a big publicly traded company is never easy for owners who are used to a certain level of personal service that the local management company provided, amongst many other tech changes, commission structure, etc. The transition after a buyout can be quite painful to all involved, owners & employees who made the transition to Vacasa. This has been true & I also experienced it first hand 9 years ago, but as the local management company owner who sold their “baby” to Vacasa. I have been a real estate broker in the local Galveston, TX market for 16 years. In December of 2014, my company, Pointe West Properties, was acquired by Vacasa. This was the 14th acquisition for the small company (at that time) and their first Texas acquisition. Quite a lot has changed for the company as it’s growth skyrocketed and since going public, but a lot remains the same as it was 9 years ago. Many of my 65 property owners had similar, if not the same, experiences. Many of my industry colleagues say that 50-60 units is the number that many managers get “stuck” a lot usually due to not scaling the growth of their almost always, seasonal business.
Change is always a rocky road & continues to be a struggle all around when a buyout happens. It’s scary for both owners and employees to hand over the keys to their investment/family getaway. Trust & transparency are vital to the vacation rental management industry. Trust is earned over time so it’s like starting all over again for owners.
I have a lot of respect for Vacasa as they were a huge disrupter in the VR space, similar to Airbnb. I was lucky to have worked directly with Eric Breon and Cliff Johnson, the brilliant men who started Vacasa with ideas/concepts that were unheard of 10+ years ago. There were not mergers & acquisition strategies, brokers, or even guidelines for company owners back in 2014. I represented myself during the negotiations. The few lawyers I consulted with did not understand the industry at all. Many of them knew nothing about this type of accommodation being an option! Keep in mind, Airbnb did not exist back then.
While Vacasa fits some owners management needs, there are many owners who are looking for a more personal business relationship with a smaller, local company. Many of them don’t know what smaller, locally owned companies do differently.
I just started my second management company 4 months ago after hearing my real estate clients were struggling to find a local manager that offered a personal business relationship AND offered a tech stack comparable with the “big boys” out there. I am growing slowly but steadily & manage 7 properties to date. My website will be finished next week & I will officially announce that I am back for round 2. My success was based on relationships, trust, transparency, and customer service to both owners and guests. I am very excited to provide all of that and more to home owners again! I am staying small and plan to keep it that way. ☺️
There are so many options for owners when it comes to vacation home management - I think it’s awesome as each owner can choose what fits their individual needs and wants out of their investment. Vacasa has hundreds of homes now in my market & I do not regret my decision to sell “my baby” to them 9 years ago at all. I have learned a lot since then & am excited to be an option for those owners who want to have a one on one management style.
This was also a long post! But I wanted to give my 2 cents from a different perspective. So much has changed tech wise but true hospitality has not.
Thanks for your post, Sean. Good lucK & best wishes - keep the faith! STRs are great investments & fun to own as long as your needs and expectations are met.