All Forum Posts by: McKinley Crowley

A mention from the great @Jerry Puckett! I am honored :) You are 100% correct we all just want to be assets and useful resources for Real Estate focused marketing. I hope to help in anyway possible and these forums seem to be a good way to do it! Cheers friends. 

Re ordering your direct mail every month can be extremely time consuming. Sooo... Open Letter Marketing came up with a solution to automate your direct mail follow ups. If you would like more information on our multi- touch campaigns reach out to me today and I can provide you with all the information you could need. 

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978-269-0245

Don't get lost in the crowd. Use direct mail that is designed to stand out. The more people use yellow letters the less useful they are. Open Letter Marketing has taken the yellow out of the yellow letter and designed mailers that stand apart because of their unique tested envelope colors and authentic font styles. 

Call in today for more details 978-269-0245

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Check out our new professional letter envelopes now! We just launched them and they are all ready bringing in the calls for our customers. Reach out if you have questions call 978-269-0245 or email [email protected]

1. What makes your direct mail service better?

Quality mail pieces and being an inclusive one stop shop for all things direct mail related. Open Letter Marketing will take care of the entire process from start to finish, and work with you along the way to ensure that you are getting exactly what you want. We also provide guidance and advice along the way to make sure your direct mail strategy aligns with the ultimate goal for your marketing efforts. Each person is different and we will treat you as an individual.

2. Which mail piece should I use?

Depends. The factors that go into how I will make this recommendation are as follows. Who are you mailing too? What type of list do you have? How many times are you mailing to them? How many leads do you have?

These may seem like random questions but they all play a role in how I would structure your direct mail campaign. The one constant I will tell people is nix the yellow letters they are old and overused. Trust me on that :)

(If you want more specifics on this call in and I can prescribe you the best direct mail piece for your business)

3. How many times should I mail to the same list?

Follow up is KEY! If you mail to a list one time and get flustered at the results then stick with it. You don't want your work and money to go down the drain. Check out these statistics that represent the number of deals that came from direct mail by touch.

• After the 1st Contact: 2%
• After the 2nd Contact: 4%
• After the 3rd Contact: 6%
• After the 4th Contact: 10%
• After the 5th Contact: 81%

People tend to give up after the second or third touch but stick with it. Statistics don't lie!

I hope this was useful information. Please reach out to me if you have any question and I would be happy to have a direct mail discussion with you.

We look forward to hearing from you!

978-269-0245

[email protected]

If you are looking for a fresh take on direct mail Open Letter Marketing can help you out.

Reach out for more information :)

978-269-0245

[email protected]

If you are looking for a fresh take on direct mail Open Letter Marketing can help you out. 

Reach out for more information :)

978-269-0245

[email protected]

More people are catching on to the fact that yellow letters are not performing the way that they used to. If you are ready to ditch the old marketing material and get on board with fresh new mailers then feel free to reach out to us at Open Letter Marketing.

We will wait for your call!

978-269-0245

@Sam Wilson we have had a bunch of unique tactics come through our door. I don't want to give out anyone's secrets publicly though! I will say that I think if you can find a way to put a smile on the prospects face then you have a better chance of getting a call. 

@Sam Wilson I had the idea of spraying direct mail letters with perfume to make each one smell nice. I think it would work honestly :)