All Forum Posts by: Shaun Caldwell

@Account Closed and @Mike Osterman, one of the best ways to differentiate your marketing from that of your competitors is to mix it up. By sending different types of pieces you not only appeal to wider audience but you also stand out. For example, investor a sends out postcards to his mailing list every month for six months. In another example, investor b sends out different types of postcards, letters, etc. While you are both effectively sending the same message "I want to buy your house", because investor b's mail pieces are different he stands out.

@Jessica Martin, consider reaching out to some local high schools and colleges. Also Craigslist and Backpage.

@Brian Armstrong, you're better served marketing to a prospect group of 500 records six times opposed to 1,000 three times. Your marketing piece should reenforce that you're an option to the seller. Each subsequent mail piece helps your cause. They may be motivated to sell one the first mailing or sixth. It's a matter of their life circumstances. You'll never find out if you stop too soon.

@Henrietta M., considering joining your local REIA. There you can network with potential partners who can bring deals to you and help you market you own deals (other wholesalers). Second, direct mail. If you're not willing to commit to a campaign (at least 6 months consistently) I would hold off. Direct mail provides an engaging, dynamic, and effective way to market to potential sellers.

@Gerald Harris, tax delinquents are a good prospect group. We mail to them every month. If you send me a private message I'll email you a letter that we've used and got good results from.

@Zachary Haded, ditch the bandit signs and stick to the direct mail. Bandit signs attract any and every type of seller and can be a hassle  both distributing and retrieving. Many of the calls come from prospects who want top dollar for their properties are therefore lack true motivation to offer a great deal. With direct mail it's far more targeted. You control who you market to and as a consequence, who responds to you. Your call volume may be less but the leads are typically of better quality. 

@John Hixon, competition is a good thing! It reenforces to your prospect group that you're an option. Having said that, using different types of direct mail pieces appeals to different types of prospects and helps you stand out. Second, this cannot be overstated, answer your phone or have some sort of answering system. Deals are made and fall through because of it. 

To your second question, every list starfs with an equity base... For your strategy, I would go no low than 30%. Beyond that you have out of state, in state, and in city absentees, code enforcement, tax foreclosure, evictions, etc.

@Matthew Skinner, considering joining your local REIA. There you can network with potential partners who can bring deals to you and help you market you own deals (other wholesalers). Second, direct mail. If you're not willing to commit to a campaign (at least 6 months consistently) I would hold off. Direct mail provides an engaging, dynamic, and effective way to market to potential sellers.

@Krystal Grubbs, are you familiar with creative real estate investing? Sub2, lease options, seller financing?

@Hugo Pimentel, I don't have much data on mailings of 300; however, it's much better than nothing. Way to take action! Your mail is already working. You're building brand awareness in the minds of potential sellers. It'll really work IF/WHEN the prospect is motivated to sell. That could be your first mailing, third, or ninth. Having said that, as a good practice we evaluate our clients campaigns every three months (message, piece, etc.) and the list every six months. You should get results by then. 

As for a list, there is a bit more but for starters... Equity... Out of state, out of city, in city absentee owners, then sub groups (tax foreclosures, foreclosures, bankruptcy, etc.)

I hope this helps, good luck!