I attended the 10X Growth Conference 3 February 1-3, 2019, along with 35,000 of my new friends. This is a huge event and it would be impossible to summarize everything you can learn in one post. What’s more, I have talked with others who had totally different takeaways.
Grant has a lot of valuable lessons to teach in the realm of sales and marketing for those of us raising money for Multifamily Syndications. These are my top lessons that translate directly to the multifamily syndication business. I took many more pages of notes which I’ll be sharing with my friends & investors. If you’d like a copy let me know.
My top 3 takeaways:
1) Successful Sales & Marketing is about attention
Two of the three days were dedicated to sales and marketing. Grant has made his money in sales for 40 years, so he has a lot to teach in that realm. He hammers on getting attention first and foremost, and that attention has helped grow his Cardone Capital business to where it is today.
Actionable takeaways for multifamily syndicators:
- Make the phone call immediately, whether it’s an investor call or something else. Set an appointment.
- Money follows attention.
- Get more attention, Keep the attention, and Multiply the attention. This is the essence of building and marketing your brand.
2) Your website probably stinks.
Tai Lopez spent a half hour of his stage time ripping apart audience members’ websites. You need to deeply consider your target market and what they’re looking for when you design your website.
The websites he pulled were all owned by people sitting in the Diamond section ($6,000/seat). Those folks can certainly afford to have a top end people develop their sites, but they’re not doing it!
Actionable takeaways:
Learn the Psychological triggers that get us to buy
Have faces on your website. The human brain unconsciously scans for faces
Understand your target customer and what they’re interested in seeing.
3) 10Xing your business requires commitment and a different level of thinking
Jesse Itzler told us his story of going from independent rapper with a dead-end job to founder of a successful company, Marquis Jet. His story has many pivotal moments wherein he was faced with a choice: commit and do something bold to get an incredible result, or don’t commit and fail. His decisions to fully commit in the moment led to his booking Matt Damon and Jennifer Lopez as early clients (by talking his way into a private dinner). Those bold moves generated $4 billion in sales for Marquis Jet before they sold to Warren Buffett (Berkshire Hathaway).
Sara Blakely, founder, CEO, and owner of Spanx also spoke. She spent years developing her product, demonstrating it to corporate buyers, and snowballing until Spanx became the multibillion dollar brand it is today. Here’s the kicker: she never took outside investment. She put in the work and dedicated herself to her idea. Look at her now!
Steve Harvey was another awesome example. He worked dead-end jobs until he was in his thirties. He was always a funny guy in conversation with no plans to do anything about it. One day he did an open mic. HE KILLED! He was so inexperienced, he didn’t know he was being told to get off the stage until the club owner came and pulled him off. On the ride home all he could do was cry, because he had finally found his calling. He quit his job the next day and has never done any work other than comedy since.
Actionable takeaways:
Whatever you’re doing, commit!
To my Facebook friends: watch the video with my friend Julia, who became financially independent via real estate. She shares the 1 thing that made the difference and catapulted her to her success.
My typed out notes ended up taking 4 pages, and I’ll be recording 4 videos going more deeply into my takeaways from the event. I’m only sending those out to my friends and investors, rather than posting them publicly. If you want to be such a friend, send me a PM
Things to know for next time:
There is a fair amount of sales pitching. The speakers provide valuable content and guidance in their area of expertise, but in the end they are typically going to make a product or service offer at the end. That isn’t a bad thing, just heads up. Some people can’t handle it.
The cell reception was awful, but there was unsecured wifi. If you’re going to use unsecured wifi, use a VPN to protect your data!! I use Private Internet Access. Others have lost large sums of money through poor information security, do not join their numbers.
Networking: This is a huge event with little time for networking. Many of us who sat in the executive section this year are planning on VIP next year to improve the networking opportunities.
To all who went, what did you think of the event? What were your top takeaways?
