As investors we need to deliver a concise message of what we're looking for in an investment to agents and brokers we come into contact with during our travels. Equally important, I think its imperative that we not only communicate this verbally, but also send or hand our buying criteria to the agent in the form of a simple flyer or typed out memo. If you have a website it should be posted prominently on its own page.
We can list off our desires and wants all we want, but if all the information doesn't register with the agent then they're likely to only pick up on the information they want to hear.
If I'm reading between the lines correctly from those that have already posted, many of you may have already experienced this with the agents you've encountered. Sure, we all know there are agents that are only going to want to put in just enough effort to get you to close on something they've taken you, and its those agents we don't want to burn time with.
And then you have the opposite. My wife and I recently started to execute on a business plan to start and create a fix N flip business. And we've recently had some experiences with residential real estate agents, really a whole new experience level for each of us.
A brief background might help here. Our investment experience is in owning and operating commercial real estate e.g. office, industrial, and retail. My professional background is in commercial real estate brokerage, and together we have owned and operated both large and small commercial brokerages in a major metropolitan marketplace.
Moments before I began typing this message I was reading through some emails my wife sent me earlier today. I was a bit perturbed by the 12 emails. She had apparently spoken with a local real estate agent, and through the conversation told the agent she was an investor interested in buying fix N flip residential, and would like to know of any distress property situations as we would look to buy those too. The range she gave the agent was from $100,000 to $2,000,000.
The broker sent her a list of every property in the mls broken down into 1/2 million dollar increments, I guess to reduce the size of each list (they're only about 300-500 hundreds listings long).
She's run a brokerage before, I mean she literally kept our office running while I brokered, managed, and trained a large sales staff. She knows the brokerage business, and together we've trained 5 - 6 dozen new commercial real estate agents entering the commercial real estate business (about 1/2 of them former attorney's).
When we began to execute on our plan I suggested she get an agents email when talking to them in person or over the phone, and then email them our buying criteria (I also want to use this to build a list of local residential agents for when we're marketing properties for sale). She didn't do it, and because she didn't do it this guy send her the Chinese phone book of mls listings.
Its funny though, when I questioned why she didn't ask for his email she said she had called on about a 1/2 dozen listing she had found interesting and each of the agents she spoke with really had little if any interest that she was an investor interested in buying property in their marketplace.
You can't change the habits of an undisciplined and maybe unprofessional real estate agent. Thats said, there are many very good and professional agents in every market. And its those agents you want to find and work with to help you grow your portfolio.
It may take you some time to find a really good agent, and you may have to work with some not to good agents until you do, but when you find a really good agent that delivers properties that meet your investment criteria they will add more value to your deals than you'll ever pay them out in commission.