Usually wholesaler find them off market through direct mailing/cold calling/SEO/drive for dollar tactics.

I haven't tried anything in the way of google ads or SEO or anything like either. 

I use Wistia.Now I will give you advice that every SEO expert will go against.

This comes in handy for keeping our SEO ranking high by showing Google we're responsive.A few of the tools we use is Zapier, ChatGPT, and API. 

@Josh Oterofor getting good results in SEO did you use a professional or have done it all yourself?

How have you handled SEO?

Plus he SEO's for a pretty reasonable price, if i remember correctly.

Letters, calls, seo, door knocking, driving for dollars, etc.  

However, the objective of my post wasn’t just to highlight their value, but to emphasize how reviews function as an operational KPI directly impacting ROI in short-term rental portfolios.From a performance management perspective, we’re not just talking about reputation — we’re talking about:Ranking algorithms (Airbnb’s SEO model heavily weighs recent positive reviews)Conversion rates (5-star average listings consistently outperform on pricing tolerance)Booking velocity (influenced by review recency and consistency)In our property management operations, we treat reviews as predictive indicators of future cash flow, not just retrospective guest feedback.

-Again, for CRE but complete a void analysis to create a very targeted marketing plan-Create a short-form video tour for social media-Add to local search feed with SEO (GMB, Apple Business Connect)As you said, there's a lot more but those are just a few extra ideas.