Now that the easy part is over (yes, that was the easy part) you will need to research SEO or Search Engine Optimization.

In the most recent BP forum layout, each post has a menu that offers a few options for what one might want to do with an existing post; "Quote" is the one to choose since it will copy the text of the post AND it will also notify the user that the post was being referenced - the mention to the author of the post is something that copy and paste does not generate. 

This is the best way to optimize occupancy and to minimize rental expenses, which will push your return up.

The thing about ML is that it's just mathematical modeling that uses a fairly simple optimization technique.

Make sure you're optimizing the right thing.

Decreasing expenses is also key... look at every contract (PM, snow, garbage, landscape, insurance) and see if it's optimized.  

What one should be trying to do with a portfolio is optimize the risk/return given their resources.  

We want to ensure we’re considering potential pitfalls and optimizing our approaches to everything else. 

Get yourself a property manager so that your investment is monitored and optimized.

The optimal time to invest in real estate is always.