How have you handled SEO?

This is exactly what every SEO company will do.

I also use it for adding services to Google to help with SEO(I give it it the service name like Real Estate Agent - City and it generates a description for that).

They are fiduciaries and are required to keep your data safe.The website could be a data vacuum out of China or the cartels.

Let me add some new wisdom to this.Try not to see social media as "just another channel to try my luck".It is not a separate thing, especially doing SEO or paying for ads.When it comes to lead generation, it is not (just) about generating that lead.

I haven't tried anything in the way of google ads or SEO or anything like either. 

-Again, for CRE but complete a void analysis to create a very targeted marketing plan-Create a short-form video tour for social media-Add to local search feed with SEO (GMB, Apple Business Connect)As you said, there's a lot more but those are just a few extra ideas. 

By the way, this guest was from China and I think Asians might have different expectations about refunds. 

However, the objective of my post wasn’t just to highlight their value, but to emphasize how reviews function as an operational KPI directly impacting ROI in short-term rental portfolios.From a performance management perspective, we’re not just talking about reputation — we’re talking about:Ranking algorithms (Airbnb’s SEO model heavily weighs recent positive reviews)Conversion rates (5-star average listings consistently outperform on pricing tolerance)Booking velocity (influenced by review recency and consistency)In our property management operations, we treat reviews as predictive indicators of future cash flow, not just retrospective guest feedback.

That’s the difference between tire kickers and contracts.Not trying to dodge the question—we lean heavily into online marketing these days (SEO, SEM, Facebook, content marketing), but I’ve done a ton of cold outreach too.