It can take that income and apply it to your current marketing and capture 100% of the profit. 

. -  TV, direct mail etc. casts a wide net but brings a higher volume of lower quality leads. a key I guide my clients on is to recognize that the marketing channel is a heavy driver of lead quality. these are the averages we see across our CRM clients. lead to deal ratio: - SEO = 1 in 5-10 - PPC = 1 in 10-20 - FB ads = 1 in 20-30 - Direct mail = 1 in 40-50- radio / TV = 1 in 40-60- cold calling = 100 convos per deal so whatever channel you choose, the lead cost is all relative. id prefer to pay $150 for a google ppc lead that closes 1 in 10 (cost per deal $1500) with a higher profit per deal vs get twice as many Facebook leads at half the cost.

I recently started investing into lead generation to generate leads for flips and land deals.

This lets you make a profit without tying up your funds in the process.

Congratulations on reaching the third generation of investing—what an incredible legacy!

I’m developing a commercial building in a country in West Africa, and would love your insights on its profitability and financing approach.Project Summary:- 950 sqm corner plot under a 40-year ground lease- G+1 commercial building with 36 shops, a prayer room, and rooftop ad panels- Located in the capital's market zone — very high foot traffic- Initial investment: the equivalent of $USD 930,000 in local currency which includes the 10 years of prepaid land rentRevenue & Occupancy:- Annual rental revenue (Year 1): the equivalent of $USD145,000 in local currency- 7% shop rent increase every 5 years- The annual revenue assumes 100% occupancy, which is typically reached within 1–2 years in this area due to high demand and visibilityOperating Expenses:- Recurrent yearly expenses total USD$20,000, covering: Security, maintenance, generator upkeep, insurance, taxes, repairs, and contingencies- Land rent restarts in Year 11 with a 10% increase every 10 yearsFinancing Scenarios:- With loan (USD$550,000 at 7%, over 6 years)   → Break-even in Year 12- All-cash (no loan)   → Break-even in Year 8After breakeven, the project produces pure cash flow for 28–32 years. 

Excessive fees can destroy profits margins 

.: I am trying to learn and understand... someone told me that its not just size of the home or level of the flip that determines profit, and that in some markets, what is considered a typical profit is 300k based on the 70% ARV formula.

I’ve newly joined our family business in developing commercial buildings and would appreciate your advice if the following potential project is considered as a strong long-term hold.Project Summary:40-year ground leaseInitial investment: $USD 930,000 (which includes the 10 years of prepaid land rent and all other costs  such as permits, contracts, engineering, geotechnical studies, etc.)Revenue & Occupancy:Annual rental revenue (Year 1): the equivalent of $USD145,000 (at 100% occupancy)7% shop rent increase every 5 yearsOperating Expenses:Recurrent yearly expenses total USD$20,000, covering: Security, maintenance, generator upkeep, insurance, taxes, repairs, and contingenciesLand rent restarts in Year 11 with a 10% increase every 10 yearsFinancing:With loan (USD$550,000 at 7%, over 6 years) → Break-even in Year 12After breakeven, the project produces pure cash flow for 28–32 years.

Once I have more capital built up and consecutive work history, purchase a STR property to generate solid cash flow, then use the profits from the STR to build up more capital and be able to begin BRRRR'ing properties.