Having been in this business since 2015, I’ve seen the industry evolve through multiple phases—from the direct mail era, to the rise of cold calling and texting, and now into the AI-driven, compliance-heavy environment we face today.This post breaks down how my wholesaling operation is structured in 2025, what’s changed, and what systems I use to consistently close deals in today’s market.A Brief History of My Wholesaling Journey (2015–2022)2015–2018: Direct Mail Dominance: Back when I started wholesaling in 2015, the primary way to generate deals was through direct mail.

Paying retail for finished lots kills profit before you even start.2) Standardize modelsWe don’t reinvent the wheel every build.

I have a question for wholesalers regarding profit splits.

Hey BP Community,I’m curious to know what tools and strategies everyone is using for lead generation these days.

What are your best lead generation techniques for fix and flip? 

The investors who stay profitable are the ones who adapt their system instead of hoping prices come back down.Here’s how we protect our margins even when rehab costs keep rising:1.

My main focus would be on making money through the property’s appreciation.The seller, who I consider a mentor, advised me not to prioritize high cash flow but to look at generating profit through the property's appreciation.

Current rental market would get about $3500/month for our home in CT ($1500 profit).Rent the primary house in CT or sell it for $300k profit? 

Sure, they might "make a profit" (or at least make more profit) if they self-managed.

But I also know I brought real value by sourcing the opportunity and doing the heavy lifting to get us to the finish line.We’re about to have the “profit split” conversation, and I want to make sure I’m being fair — both to him and to myself.