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General Landlording & Rental Properties

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Rolando DeLeon
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  • Waukesha, WI
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How much should I charge for rent?

Rolando DeLeon
Pro Member
  • Waukesha, WI
Posted Dec 6 2022, 11:15

What platforms/sites do you use to price your rental property? Thank you.

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Michael Oliver
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  • Rental Property Investor
  • Greenville, SC
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Michael Oliver
Pro Member
  • Rental Property Investor
  • Greenville, SC
Replied Dec 6 2022, 11:31

Rentometer

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Bruce Woodruff
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  • Contractor/Investor/Consultant
  • West Valley Phoenix
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Bruce Woodruff
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#3 All Forums Contributor
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  • West Valley Phoenix
Replied Dec 6 2022, 11:44

I go on every site I can find...CL, FB, Zillow, Refin, Etc and take an average of their info....

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Mohammed Rahman
  • Real Estate Broker
  • New York, NY
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Mohammed Rahman
  • Real Estate Broker
  • New York, NY
Replied Dec 6 2022, 11:44

Hey @Rolando DeLeon - I recommend staying away from the data aggregator sites like Rentometer because although they're helpful, most of the time they pull averages from specific regions and that might skew your accurate market rent. 

What works well for me is just opening up Zillow and doing a quick search on what similar rentals are going for in my area. For example, if something looks a lot nicer than my unit but has the same # of bedrooms/bathrooms and amenities (washer, dryer, etc.) then I'll just charge a bit lower for it. You should be able to get a good sense after a few minutes of poking around. 

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Eliott Elias#3 BRRRR - Buy, Rehab, Rent, Refinance, Repeat Contributor
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Eliott Elias#3 BRRRR - Buy, Rehab, Rent, Refinance, Repeat Contributor
  • Investor
  • Austin, TX
Replied Dec 6 2022, 22:16

Comparables on the MLS

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Alex Larcheveque
  • Real Estate Agent
  • Rancho Cucamonga, CA
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Alex Larcheveque
  • Real Estate Agent
  • Rancho Cucamonga, CA
Replied Dec 6 2022, 22:31

Rentometer. Make sure you compare with comps that are most like your property, pro reports provide good insight.

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Jewel B.
  • New to Real Estate
  • Lehigh Valley, PA
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Jewel B.
  • New to Real Estate
  • Lehigh Valley, PA
Replied Dec 7 2022, 01:30

Rentometer, Apartments.com, Facebook Marketplace, Craigslist, Facebook groups for local rentals or investors. Do your best to make accurate and reasonable comparisons in terms of location, # of BR/BA, size, upgrade level, parking, and amenities and adjust accordingly.

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Nathan Gesner
  • Real Estate Broker
  • Cody, WY
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Nathan Gesner
  • Real Estate Broker
  • Cody, WY
ModeratorReplied Dec 7 2022, 05:23

I do my own analysis. Computer algorithms are useful for general knowledge, but they are not good at analyzing a specific property. Yes, they look accurate on the surface. When you dig in, they can be wildly inaccurate because there are variables they can never consider, like size of bedrooms, layout, view from the living room window, cranky neighbor with yappy dogs net door, etc.

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Replied Dec 7 2022, 09:02

-Redfin estimation here

-Zillow estimation here

-Affordable Housing estimation here

-BP estimation here

Also, in case you have access to MLS use the filter " rented"

Of course nothing is 100%, but it definitely helps.

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Scott Trench
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  • President of BiggerPockets
  • Denver, CO
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Scott Trench
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  • President of BiggerPockets
  • Denver, CO
Replied Dec 7 2022, 09:03

In addition to some of the great advice discussed here, you can also check out the rent estimation tool here on BiggerPockets (Hover over tools in the top navigation and look for the rent estimator!). 

This tool is available only to pro members, so I've gone ahead and made you pro for one month, free of charge to check it out. (I think it would be bad manners to plug our tool, and not make it accessible to you to try!) 

-Scott