All Forum Posts by: Bradley Smotherman

Marketing is expensive....but not nearly as expensive as having no leads and no transactions.

@John Horner 

I am not, but it sounds like he and I would get along just fine!

@Rene Martinez  Marketing below median home value is done for a few reasons. First, we are less likely to run into like minded individuals regarding the value of equity. Second, when we get the deed, it will be a quick turn around time because it is a cheaper house. Third, it is easier for me to pick up property for cash at this price point, if the deal necessitates it.

@Rick Jones  We do four year minimum because the average itch cycle for moving is 5.5 years....also, the longer the timeframe since the last sale, the more likely for deferred maintenance, and also a possible build up of equity.

Obviously it depends on your market, which I am not in...

But I think your marketing efforts are a bit light. If you are going to do bandit signs, buy 100...put them out Friday night and pull them Sunday night. This way, you won't have as much loss with people taking the signs, and you'll have far far more exposure.

As far as the direct mail...I am a newbie at that, but the rule seems to hold true: revenue= add spend x 10. You can work your numbers from there.

I might be totally off base here, but I think the issue is in the relationship and not your investing.

If you find that you want her to view your work as super-valuable and she does not, then you could have a serious problem.

If you are seriously bored with real estate (and I can't think of anything more boring than rental property) than make a switch to flipping....which will create big cash pops for non-financed rentals if that is indeed your goal.

I liken buy-and-hold investors to gatherers and flippers to hunters. Both eat, but one is a lot more fun.

It's not show FRIENDS it's show BUSINESS.

Don't take this the wrong way....

But your father isn't doing you any favors by "giving" you this property. It is, on the surface, a zero equity deal.

I think you have to ask yourself a question: Are you doing this deal because it's a GREAT deal, or are you doing this deal because you want to help your father out?

I think there is a ton of value in trying to help family. But if you are being charitable with your business, you won't have a business long-term.

Find a property that is a screaming hot deal.

I think it really depends on your current goals...especially your current cash position.

If you have $10m in cash and don't need the income, then you can always bury cash in rental houses.

If you are more concerned with ROI, then you should never buy and hold a property that has reasonable equity. Turn it, and move on...assuming you can structure this deal to make sense. Right now it seems pretty tight.

Cash to asset to cash to asset, as quickly as possible is the ticket to fast wealth creation. IMHO

I plan on sharing a lot of info on this campaign.

# of calls, calls to voicemail, voicemail to appointments, appointments to contract, and contract to close.

I also plan on sharing the profit percentages and amounts on each transaction.

I am buying with cash and sub-to for immediate resale on the MLS without rehab.

I am changing my marketing to include direct mail, to the tune of 6,000 per month to start off with...and plan to average 8,000 mailers/month across 2015.