All Forum Posts by: Claire Trammell

Hello @Joey Hampton!

Usually if your list has two addresses the "Property Address" is mentioned in the letter as the address you are interested in purchasing, and the "Mailing Address" or "Owner Address" is where the mail piece will be sent. If they are owner occupied homes, the addresses are the same, but if they are an absentee owner the addresses will be different.

Hope that helps!

Hello @Tiffanie Vendryes!

@Dottie Matheson is right, a quick google or even BP search will yield a number of results. There are a few of us here on BP, and while we cannot self-promote, there are tons of forums that discuss our pros and cons. 

Fell free to PM me if I can help! Happy investing!

Absolutely!

Alrighty! Let's see if I can help.

Just to keep things basic, let me start with direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond.

When you're getting started and planning out your campaign, there are two things that you should ask yourself that will help you determine your mailing quantity:

1) Your budget

2) Your ability to handle the calls

It might help you answer these questions if you had an idea on what to expect in respect to the response rates. Here are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

The actual response rates you will see greatly depend on the competition in your market, however these are the averages we have seen.

Once you have your budget and campaign planned, execute. Stay consistent. Don't give up. Don't get discouraged. After you complete your plan, re-evaluate and do it again!

@Justin Montoya

This is a pretty broad question. What specifically about direct mail marketing are you questioning? Types of mailers? Response rates? How often? Etc..

Hello @Rahsaan Sadat!

I would say it would depend on your number of leads you are going to mail to. If you have a small amount of leads, then doing them in house might be beneficial to you. Or, if you have a greater number, a mail house might be the way to go. It honestly depends on your available time and how much your time is worth to you.

Hope that helps! Feel free to PM me if I can help any further!

Hello @Bernie Huckestein!

Check out Podcast #81: https://www.biggerpockets.com/renewsblog/2014/07/3...

I like this one. I'm sure there are others, but this is my favorite so far.

@Nate Hawkins

This business is a marketing business first. As you grow and become comfortable with a type of marketing, master a new one. A combination of marketing is ideal!

Hello @Nate Hawkins! That's awesome about your first wholesale deal! Way to go!

As for your question, if you are wanting to invest all your profit from that deal into direct mail marketing, I would definitely recommend using it over a period of time as opposed to all at once. The reason being that direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond, just as you saw with your own mailings.

Feel free to PM me if I can help any further! Happy investing!

@Keith Robinson Ohh! Very nice! Handwritten letters and addressing is ideal. However, as your quantity mailed gets larger you may want to consider mail merging and a handwritten font. It's easy to do through Word if you kept it in-house.