Past Week Summary
Direct Mail – 250 letters sent, three phone calls recieved this week (four total phone calls received from direct mail). Two calls were to take them off our list, 1 call was an absentee owner trying to find out what exactly we do, and one call was a hot lead. The hot lead owns his Oxnard property free and clear and is currently renting his house to a friend. The owner said that there is a lot of deferred maintenance and even said that it’s probably not worth much more than the land it’s on. He asked us to give him this weekend to try and get a hold of his friend, but if we didn’t hear from him by tonight, he said that we could call the renter ourselves. We will follow up tomorrow and see where we stand.
Online Marketing – Wrote and posted 2 blog posts (will post the 2nd one tonight). Again, this is one short of my goal of three a week. Trying to stay on top of fulfilling our mail and two networking events this past week made it hard to write and post. Going to have to find a better way to stay on top of this.
Networking - Attended two networking events, the Probate Network and The Ojai Real Estate as an Investment meetup. The Probate Network ended up being a sales pitch to join the organizer’s investment team. Although I was not aware this was going to happen, there was no pressure involved and there was still some good information presented. I also met a couple new contacts, so it was still time well spent.
It was the first meeting of the Ojai Real Estate meetup, and only a few of the people actually showed up. I think this might be because there is another REIA meeting on the same night, but in any case, the organizer seems like he will be a good contact to network with in the future. In any case, these were my first meetings since coming back home from my work trip, so it was good to at least let people know that I'm back in the game.
Goals for this week:
Direct Mail - Send out next batch of 250 letters. Although not completely finished, we are on track to send out tomorrow. Also will continue to follow up with the hot lead from last week.
Online marketing - Write and post 3 blog posts.
Talking with sellers – see Lessons Learned below.
Lessons Learned:
We need to find a way to keep track of the cold leads, especially with regards to follow up calls. We are currently using CRM software, so hopefully it will have some way to set up some kind of reminders or something to follow up with leads on some regular interval.
Since I work during the day and my wife currently works at night, she has been answering most of the phone calls that we received. The cold lead that we received actually called on Saturday, so it was my chance to answer the phone. The jury has decided that I absolutely sucked at answering the call. I actually was expecting it to be just another telemarketer, so when the caller said they were calling from a mailer, I was totally unprepared. I had no idea where our caller lead sheets were, and when I finally got a random piece of paper to write on, I had forgotten the caller’s name. Although I did a fairly decent job at providing the caller information, I didn’t take down any of his information. Fortunately I remembered that he said he was in Alabama and luckily there was only 1 Alabama address that we have mailed to so far, so he was easy to trace. One of my goals this week definitely has to be working on my elevator pitch and making sure I know where our caller lead sheets are located.