All Forum Posts by: Dev Horn

Right.  We'd have TAX APPRAISED VALUE (call that "A")

Our offer (call that "B") would be computed something like:

B = ((A x .7) - A x .1)

The key variables are:

.7 = 70% of the tax appraised value

.1 = minus another 10% for repairs

Something like that.  It helps if you know about how your tax values run compared to actual market values.  If your tax appraised value is typically 90% of market value, you might increase the .7 variable to .75 or . 8 to adjust the formula.  

Hopefully you get the general idea!  =)

We've done this.  You pull tax records from the county into a spreadsheet.  Then you compute the offer based on a percentage of the tax-assessed value and/or market value from the county, which just becomes one more field in your spreadsheet (the Offer).

You populate the info from the spreadsheet into your Purchase and Sale contract, as well as a cover letter.  So it's basically a mail merge type of thing.

We've fed this process with data from a CRM system, so it doesn't have to be a spreadsheet but that might be easiest for most people.

The technique is cool and will generate calls.  If the county data is not accurate of course you might end up making some weird offers so you'll want to sanity check them before they go out.

I don't know Steven but perhaps he has an even more refined process for this...

Best wishes!

One of the easiest and quickest forms of marketing for motivated sellers is Google Search marketing (AdWords).  It takes some time to develop a campaign that is optimal, but you can do it with a little time and dedication.  Anyone can, especially if you are willing to learn all you can about it.   But you can start small and simple - just need:

1) A landing page (preferably one that notifies you when a lead comes in)
2) An AdWords account - https://www.google.com/adwords/get-started/

It's the only "premium filter" that we pay extra for.  We'll use other filters such as Length of Residence, # of Bedrooms, etc. but those don't cost extra.

% Equity is really the most important tho because you don't want to waste the 50 cents per postcard x 6 to 12 touches per year on someone who has 10% equity in their house (for the traditional cash offer), when you could have spent 10 cents one time to make sure your list only has people that can afford to sell their house at a 25-30% discount (without bringing money to closing).

Does that make sense?

You can watch the RULE OF 7 video RIGHT HERE.

As you found, you can study and learn, but that does not generate any BUSINESS for you.  And this is a business.  So you need to do what any other business does - spend advertising dollars to find the right prospects.  We do this with:

1) Google Search (AdWords)
2) Direct Mail
3) Outdoor (billboards to bandit signs)
4) TV spots

So, you'll need a marketing budget for 6 to 12 months to get started in this business.  Without it, you will be one of thousands of people who would love to make $ from real estate but have not yet invested $ in marketing.

We market to people with messaging such as "Has your HOUSE become a HEADACHE?" etc.  You need to talk directly to your prospects in your marketing so the right people can respond to it.  Right now, there are motivated sellers in Dublin, OH.  They are being found by the guys who are paying to find them...

I wish you the best!

"The man who stops advertising to save money is like the man who stops the clock to save time." ~ Thomas Jefferson

Brian est un expert dans l'art de la négociation!

(sorry I had to get some more mileage out of this silly drawing of you, coach!)

“I am always ready to learn, but I do not always like being taught.”
~ Sir Winston Churchill

To speak to the actual value proposition and pricing, you can get the website stuff from LeadPropeller for 200 a month.

Their coaching is 2X what I would pay for 12-months good one-on-one coaching (via Skype).  The advantage may be that they're local and have good market knowledge and connections.  just not sure it's worth 2X.  I am a fan of coaching if you are new to this business and want to learn from experts.  (And I'm not a fan of weekend guru courses in hotels - they have a 97% failure rate).

"Our own success, to be real, must contribute to the success of others." ~ Eleanor Roosevelt

I am amazed at the sacrifices you guys will make to give someone a great deal on direct mail!  Bon appetit!

I'm a believer in Brian's coaching method, and his business model.  I don't get compensated to recommend him.  I just think most of the educators in this business teach the same old tired strategies.  Not Brian - he teaches lease options, joint ventures, owner financing, and many other creative strategies (plus critical negotiation skills) that enable you to turn more leads into money, and that is what this business is all about.

Check him out: