All Forum Posts by: Todd Heitner

Hi Ralph, 

A big part of SEO of a site is content, emphasizing quality, keyword optimization and user experience. So whether you have a Carrot site or a Wordpress site, these things will matter to rank high on Google. If you want to be generating leads from a website, SEO will help with credibility and long term visibility, and an attractive website will also help with building credibility and trust too. However, there are better options than $180 a month and $1000 for a WP site. If you want more info, send me a PM and I can send you a link to an article that explains further. 
Take care!

Hi Aung,
You're right, networking can be very effective. Requires patience and persistence though! Even if you connect with a broker or realtor that doesn't currently have any deals that you are interested in, let them know what you are looking for, price point, area etc. If they know what you are looking for and if you keep in touch, you are creating a contact that may lead to some great deals. Also, check out the Events and Meetups section of BP, those can provide a great opportunity to network with people in your area who have their own connections, leads and insights in your market. Once you've made those connections, keep following up!

Hey @George Fuller,

This post is more on the credibility angle than the mentor angle, but to attract a good mentor, you also need credibility.

My tip is to figure out where you are going to tell your story, e.g., Twitter, Facebook or LinkedIn.

Then produce content that positions you as a trustworthy professional: What successful content sharers do is focus on making one type of content and then changing it into different forms for various platforms. For example, they might send out newsletters summarizing their podcasts or turn videos into social media posts and podcast episodes.

Direct your audience back to your lead-capturing website.

Easy :))))

Hi @Isabelle Trepkoski, please send me a direct message and I can send you a link to a podcast interview i recently gave on this topic, the importance of a proper online presence for real estate investors.

Attention real estate investors who are looking for motivated sellers and cash buyers! To find the kind of property deals that will make the numbers work, you need to establish a strong online presence. When it comes to building credibility and attracting cash buyers and motivated sellers, nothing speaks louder than having your own real estate website.

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The times when you could be “old school” and do everything by meeting people and building relationships are over. As a real estate investor, your online presence is your new business card.

You need a website (or even multiple ones for sellers and buyers) that shows people you’re serious. Otherwise, they won’t trust you — or worse, they’ll think you’re an amateur and out of your league.

Not just that, your website needs to look like they expect it to look. If it looks DIY, or even if it’s too sophisticated, it can turn them off. And the content should reinforce the same message… in just the right way.

But getting your website right used to be expensive and time-consuming.

Now, you can take care of it today in minutes.

@Jerryll Noorden is right, as a real estate investor,your online presence is your new business card. You need a website (or even multiple ones, for sellers and buyers) that shows people you’re serious. Otherwise, they won’t trust you — or worse, they’ll think you’re an amateur and out of your league.

Quote from @Brock Burton:

Hi BP fam,

I am curious to hear how some of the more experienced multifamily operators have created strong relationships with brokers. I think this is a pretty common obstacle starting out, but with no experience or any real credibility, how do you get a broker to trust and believe in your vision and then send you deals based on your investment criteria? Is it through reaching out on LinkedIn? Is it getting referrals to brokers in your area? Maybe it is contacting a broker about a listing and talking through some of the things you see after underwriting a deal.

Interested to hear any thoughts on this!

-Brock Burton

 @Brock Burton, the key word you mention there is credibility. That's something we can definitely help you with from the point of view of your online presence if you want to reach out to me.

If you think of it from the brokers point of view they don't make money unless the deal closes. They have to believe that if they invest time with you the deal will definitely close. You have to show them that you are really in the business.

@Ryan Succetti, why do you think your network are not getting back to you? 

Quote from @Bonita Woodbury:

Quote from @Todd Heitner:

Quote from @Bonita Woodbury:

I'm a new investor and am using wholesaling as a strategy to build capital so that I can eventually scale to buy and holds. I felt very confident about this plan until actually working deals. Wholesaling is very time consuming, and the return on my investment of time and effort is not always guaranteed or worth it in my opinion. What other strategies would you recommend when getting started in investing with minimal capital outside of wholesaling  (by minimal I mean about $60K of my own money). OR - should I stay the course with wholesaling, keep trading my time for dollars for a while, and learn as much as I can before making riskier investments? 

 @Bonita Woodbury, what would you say is your biggest challenge with wholesaling? 

Hi Todd! Sourcing deals has been a challenge because it seems all of the markets I'm looking in are oversaturated. It seemed no matter who I called, if I got someone, they'd already heard from a thousand other people trying to buy their house. 

My county has a tedious process for acquiring probates, but I've been going through that process to get leads and have a much higher response rate, it's just more time consuming because it requires me to physically sit at the court house, go through records, and write them down lol.

The other thing I've found challenging is being a one-woman show - acquisitions, dispositions, accounting, admin - but I realize this can be a pain point for a lot of new investors. 

I'm currently educating myself on commercial wholesaling, but that's a whole different ballgame.

 @Bonita Woodbury, I'll DM you with a link to a service for wholesalers that can help you automate the lead search process.