All Forum Posts by: Tim Oppelt

The reason a lot of flippers don't do their own marketing is because they want to stick to their core skillset, which is renovating. Wholesalers take care of all of the marketing and acquisition work that comes w /finding deals. 

PPC may be a great option for you. You can outsource it out to an agency and there is minimal acquistion overhead because the leads are hot, so you don't have to weed through that many tire kickers. 

We run PPC for a ton of investors and radius targeting is the best workaround at the moment. 

PPC works great, we run PPC for a ton of investors in different markets, many NET $100k+ per year

Pay-per-click is a great avenue! We have a lot of clients down in the "low country" and southeast US! Very successful region for ppc!

100% agree with @Heather Foster! You need a plan in place. The investors who succeed longer than 2 years are the ones who treat it like a business. You need to do the same, or you will always be struggling for the next deal, whether you know how to close them or not. 

PPC is good for real estate investors, not so much agents. The main keywords SELLERs search are variations of sell my house, we buy houses, sell my house fast, house buyers, sell home, things like that. Investors use ppc to capture leads when they are way down the decision-making cycle, basically ready to sell. Those are the we buy houses, sell house fast, house buyer keywords. Those are good to find sellers who are ready to sell now...for INVESTORS. an agent can't compete against investors for these keywords on price. Investors profit more per deal than an agent will, therefore can pay more per lead.

Investors do not spend money on keywords like sell house, sell house fsbo, how to sell a house, things like that. Those keywords are majority-used by retail sellers, which investors can't profit from. Good targets for agents...except it's not. It's because the decision making cycle for retail sellers is a long time. You will get leads in, but most won't be ready to make a decision to work with you. You won't see a return for a while. You can target buyer keywords like agents near me, best agents in {your market}, etc, which is probably your best bet if you are convinced on testing ppc. Other buyer keywords like homes for sale in {market} are a waste because it's so early on the decision-making cycle that unless you have an amazing multi-year long followup system, might best to stay away from it.  That's why agents usually stay away from ppc. 

Wow i never thought there would be so many engineers. My ppc client Vance Courtney in GA is also an engineer by day!

orlando can be expensive for PPC, but it can work. I have a couple of FL investors I run PPC for, if that's your market. I would start with $2-3k per month with ppc. Ultimately all you mentioned work, but it depends on your resources available. PPC leads are HOT and expensive. So you will get 5-20 leads per month but most will have some kind of motivation. The leads to deal ratio for ppc/seo leads is the highest of all channels. Our clients nationwide see 1 in 10 per deal on average. IF you don't know ppc well, hire someone to run it for you, or don't touch it. It'll take too long to learn to do it right, and you will waste money in "education". Ask me how I know lol. 

FB is the opposite. Many cheap leads, most will waste your time. You will need 50+ leads before getting a deal most likely. IF you are handling calls yourself and are busy, this isn't the best use of your time. 

Direct Mail might be another good option to supplement w/ ppc. Again, takes some time to get the list, scrub, schedule mailings, etc, but might be cheaper than ppc. Not sure though. 

Most investors "bread and butter" these days are cold calling, direct mail, and/or text blasts, RVMs (ringless voicemails). If you are looking for the most bang for your buck and are willing to invest your time, cold calling and text blasts may be a good first step. Otherwise 50/50 ppc & direct mail is what I would do. 

Hope that helps!

FB ads are a great way to build your buyer's list. You will get a lot of tire kickers, but it is a numbers game. Google Ads is typically used more for sellers than buyers. Getting an agent to pull a list of all cash land sales in the past 6 months and mail every buyer who purchased 2 or more should be good as well. 

Hey John! I replied to another thread of yours, but this question is not easy to answer. There's a lot that goes into a system like this and can't really be laid out extensively without spending a huge amount of time. Hit me up and we can video chat and I can walk you through my systems on a video call