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All Forum Posts by: Gary Parker

Gary Parker has started 31 posts and replied 587 times.

Post: Experienced Investors! Do you run your business from home or an office?

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

I work out of my home and use my title co. or broker conference room if I need to. However, I would say I meet 90% of prospective sellers in their home or the home that they are selling.

Post: Marketing Materials

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

I found a local paper supply store (not Office Max or Office Depot) and negotiated bulk pricing. I got directly with the owner which helped. I know your volume is much higher than mine; however, if the store is ordering product anyway what is another truck load. :)

Post: Average money spent in marketing

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

Return on your marketing can vary wildly especially in the beginning. People that have been mailing for several years usually get the highest returns on money spent. I am assuming the reason for your question here, but I think one should pick a group, list or what ever to market to and develop a long term plan to do the marketing based on the amount of money you will have each month. I think one should start out with one group, list or whatever and stick to it to understand all the dynamics that go into a marketing plan.

Post: New to Real Estate, and Utah

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

Welcome @Michael Rudd@Josh Farrer is correct Matt is awesome if looking for a traditional lender that understands investors.

Post: Moving to SLC Utah

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

Welcome @Ted Fall You will love SLC and SLREIA is a great place to meet people.

Post: Trying to come up with a brand...

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

@Larry Littrell I tried to search and couldnt find but there have been discussions about using your web site (brand) in direct mail marketing. There are some, @Jerry Puckett included, that say do not include the web site. And there are some that have opinions stating yes very much so include your web site (brand) on every letter. I tend to agree with Jerry and do not include my web site except for maybe after the first 9 months of mailing. Nothing is 100%. I got a great deal from the first mailing that went through my web site. However, overall, I think it is best to leave it off.

I agree with what @Ibrahim S has stated; however, there are those such as @Dev Horn, who believe brand is extremely important.

I think what one should take from all this is take massive marketing action and learn how to improve that marketing by reading on BP. There are key elements in marketing that should be adhered to, but as important is to be creative, consistent and be yourself.

Post: Looking for a thread to determine price range and location for mail outs.

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

@Dev Horn I am interested in how one would address equity in a marketing message.

Post: Logan Utah Investor

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

I am interested in meeting a Logan Utah area real estate investor. Call Gary at 801-635-4756 if you are that person or know somebody. Thank You!

Post: Gearing up for my first yellow letter marketing campaign...

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163

@Samson Kay I agree with @Paul Sorgi to keep the address in your letter. I am in the process of updating my letter series specifically to have them build upon each other better than they currently do, so I appreciate the example Paul.

Post: Looking for advice on which Denver Colorado brokerage to join

Gary Parker
Posted
  • Real Estate Professional
  • Salt Lake City, UT
  • Posts 608
  • Votes 163