All Forum Posts by: Account Closed
Account Closed has started 1 posts and replied 380 times.
Post: Multifamily direct mail marketing
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Devan Mcclish:
@Jack Tucker I tried the standard yellow letter. And I would say it works for up to 10 units. Anything over that, I have received 0 calls. several people with duplexes and quads called me. The biggest one was a 10 unit who wanted too much for it. I think a different more professional letter is probably best for more units
Focus more on getting a list of actual motivated sellers. That often has the best impact on response.
Post: Direct mail, out of state owners...
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Herbert J. Broussard:
Yes mail or call? @Greg F.
The cost has something to do with it. What is the cost of getting the contact number compared to the mailing address and how are you getting them? Are you also aware of the response rate of each?
Post: How to Obtain Financing for Existing Hotel
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Sachin T.:
I am still in the process of negotiating the price with the seller. I have not actually approached the SBA or the bank yet. I just wanted to post it here to know what kind of options I have financing the property.
The hotel is an exterior corridor low end franchise. As for my personal experience in hotels, I have never owned a hotel before but I have worked as a desk clerk and manager for about 3 years.
If it is indeed a franchise, do you happen to be aware of the name of the franchisor?
You want to be aware of what the specific requirements of the franchisor is. The franchisor often may impose certain types of requirements on the franchisee hence they sort of qualify who is able to buy the franchise or not based on things like: having a certain amount of business or management experience in the industry (they may offer training for a fee of course), certain amount of personal worth and liquid assets etc.
Here is an example: http://www.entrepreneur.com/franchises/hamptonbyhilton/284276-0.html ;
Many franchisor's also have a list of companies that typically assist most of the franchisees they deal with.
Post: direct mail tone?
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Rick H.
@Daniel Pitcher
..Umm, not so fast. It's not about you. It's about about your target...They really don't care that you woke up out of bed one day and decided to write them a letter, call them or knock on their door. The only reason that they might read or listen to your message is if they gave a headache and think you offer headache medicine or some remedy...
This sounds correct.
Post: Direct mail script
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Christopher Todd Stephens:
My question is simple, Im starting a direct mail campaign for my wholesaling venture , What should my letters and/or postcards say to get the potential sellers attention?
Good question.. the letter should be great but a good list of motivated sellers is better. If marketers are correct, about 20% of the response you get is affected by the letter or creative factors; 80% of the response rate has to do with the quality of the list.
Post: First Direct Mail
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Shawn Connors:
I am in the process of sending of my first direct mail campaign. I have off the next 3 days and plan on setting all my systems up so I can mail out on Wednesday. I have $1000 set aside for marketing which should allow me to send about 750 postcards (split up bi-weekly). My first list is going to absentee owners out of state in 3 different counties including my own. The next list is still undetermined. I'm writing the post looking for some feedback and advice for people with experience. Thank you !
Being somewhat aware of what the standard response rate on direct mailing is helps better structure and manage your activities.
Post: Direct mail, out of state owners...
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Herbert J. Broussard:
Is it best to contact absentee owners who are out of state through direct mail or cell them?
Is your question whether to contact the seller by mail or telephone?
Post: Direct mail frequency - 5,000 cards and a 2,500 ct list
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Nick Horob:
I have an initial budget for 5,000 postcards and a 2,500 count list. Should I just send each person 2 cards or should I cut my list down to 1,000 or 500 and increase the mailings to each? Each lead has the same quality.
I'd appreciate your thoughts. TIA
What is the nature of the list and its quality?
Post: Targeted Direct Mail lists
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Stuart Birdsong:
i am looking to increase my source of leads beyond just the internet and am looking for some guidance as to developing a good target list. I live in a very competitive market and home prices are on the rise. Aside from equity, can anyone recommend another potential filter that might help produce better returns on a direct mail campaign? Thanks
Stuart
What sort of response rate are you currently getting and trying to better?
Post: absentee owner mailing
- Professional
- Jacksonville, FL
- Posts 397
- Votes 34
Originally posted by @Mark Cohen:
It was a pretty specific list. House style, years of ownership, purchase price all being factors. I actually just got my 4th call today, about to call him back.
Your apparent response rate seem to be near the 'standard' industry response rate for direct mail. Each of them may for a certain amount sell -- the issue is whether or not there would be sufficient profit on the table for you at the sellers price.