All Forum Posts by: Justin Silverio
Justin Silverio has started 135 posts and replied 1183 times.
Post: How do you find your best deals

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
@Greg Heroy to answer your original question, there are a number of things you can do to find deals. Since you are starting out and likely have more time than money, I would recommend that you drive for dollars, cold call, door knock (if you feel comfortable) and send some letters out. You can do this all on your own - you shouldn't outsource this yet. BE CONSISTENT and don't stop. I can tell you from experience that most newbies don't do anything because they don't have the persistence and mindset to push through. There are A LOT of obstacles that you will overcome (talking to sellers, callers yelling at you, people wanting over market value for their house, having to figure out what you need to do....).
For me, my deals mostly come through direct mail and other strategies that I layer on top of it (RVM's, SMS, email, etc.). It takes time to get a system but if you start off by doing it yourself, you will learn what to do and what not to do. REI's should look at themselves as marketers because ultimately, they are deal hunters. Without deal flow, your business is dead.
I hope that helps answer your question.
Also, it's a false statement that "Experienced flippers, even serious players, lose money on deals regularly." If you are losing money regularly you are not very good. Yes, there are a lot of variables, but you can mitigate the risk through experience. If I were starting over, I would find a deal and ask an experienced rehabber to partner with me so I can learn the ropes from them.
Post: Quickest way to scale?

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
Can you give us some more context @Austin Works? How many deals have you done and how many do you want to do a month/year? It's hard to give you some direct feedback on what to do other than you definitely need to scale up your marketing volume. Also, what does your follow up look like? Do you have all leads on a follow-up campaign?
Post: Wholesalers, where do you find your inventory?

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
There are a lot of methods that work for lead generation. I look at it from the perspective of - do you have more time or more money?
If you have more time, then do things like cold calling, door knocking, RVM's, etc.
If you have more money, then do things like direct mail, PPC, etc.
The #1 most important thing to remember is that you can be successful using any one of these but you have to be CONSISTENT.
Post: Approaching a Distressed home owner

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
I agree with @Annchen Knodt. I never tell them my price first. Talk to them about if they are interested in selling, how long they have been thinking of selling, where they plan to go, and get details about the property condition. As you go through this process, ask open ended questions. The more people talk to you, the more comfortable they will be. Then toward the end of the call/meeting, ask "So what are you hoping to get for the property?" and stop talking. Then ask, "Are you flexible on that price?" and again stop talking. Once you get the number, you will be able to figure out if they are motivated and if their price is reasonable.
I hope that helps.
Post: Real estate Wholesailing

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
Thanks @J Scott.
@Stevenson Legentus I'm happy to help.
Post: The Boston Investor Networking Event - June Q&A & Networking

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
Please join me at the next Boston Investors' Networking Event at Dos Lobos in North Reading!
We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course there will also be plenty of time for networking as well.
If you haven't been to one of these events, it's a great opportunity to speak with other active investors.
Thanks so much and I look forward to seeing you there.
Post: The Boston Investor Networking Event - June Q&A & Networking

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
Please join me at the next Boston Investors' Networking Event at Dos Lobos in North Reading!
We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course there will also be plenty of time for networking as well.
If you haven't been to one of these events, it's a great opportunity to speak with other active investors.
Thanks so much and I look forward to seeing you there.
Post: The Boston Investor Networking Event - June Q&A & Networking

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
Please join me at the next Boston Investors' Networking Event at Dos Lobos in North Reading!
We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course there will also be plenty of time for networking as well.
If you haven't been to one of these events, it's a great opportunity to speak with other active investors.
Thanks so much and I look forward to seeing you there.
Post: J Scott - Author of Flipping/Estimating Book - Ask Me Anything!

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
Originally posted by @J Scott:
Originally posted by @Sunshine Chow:
@J Scott, I am preparing to start a direct mail marketing campaign to find properties to flip and BRRR in SoCal. I've created different demographic segments that I'd like to market to. Can you provide a little insight as to how you would tailor the message in a direct mail campaign to each demographic segment and how you usually segment or bucket each group? For example, I have a group for pre-foreclosures, absentee owners over a certain age with a certain amount of equity, absentee owners who have owned property for a period of time, etc.. etc... I would not want to send each group the same marketing message, but I'm also not sure what the best way to tailor the message to each group is. The market here is also very competitive so I want to make sure that my letters will stand out from other investors'. Any insight you can offer would be helpful
I haven't done a major direct mail campaign in about 4 years, and a lot has changed over the past few years with respect to what's working and what's not. So, I'm not comfortable giving specific recommendations.
That said, funny enough, I literally just got off the phone with my friend @Justin Silverio, who runs Open Letter Marketing, about 20 minutes ago, getting his thoughts on a new campaign I'm getting ready to start.
Based on my discussion with Justin, it's pretty clear to me that if you want the most up-to-date and comprehensive information, the best people to talk to about direct mail are the ones who run the direct mail companies. Across all the campaigns they manage and all the A/B testing they do on each campaign, they are really dialed-into what's working and not working at this moment.
Anyway, that's my recommendation. I'm sure there are plenty of other great direct mail companies out there, but I'd recommend reaching out to Justin and his team at openlettermarketing.com if you have questions. And no, I don't mean for that to sound like a commercial and I don't get compensated for that recommendation...he just really knows his stuff (and if you've followed me, you know I don't throw out recommendations very often)...
Thanks J.
I'd be happy to answer anyone's questions about direct mail or marketing in general. Feel free to shoot me a DM or start a new thread and tag me so we don't alter the subject of this thread. As always, there are NO strings attached to my advice; I'm just happy to provide some insight based on my experience. :)
Post: The Boston Investors' Networking Event - Sept 12th

- Developer
- Andover, MA
- Posts 1,236
- Votes 489
Please join me at the next Boston Investors' Networking Event at Bertucci's in Reading tomorrow!! We will begin with an open forum Q&A segment where you will have the opportunity to ask the group questions related to jump starting your real estate investing business or taking your investing to the next level. Of course, there will also be plenty of time for networking so be sure to bring your business cards.
If you haven't been to one of these events, it's a great opportunity to speak with other active investors.
I look forward to seeing you there!