All Forum Posts by: Justin Silverio

Because you're doing the same thing that everyone else is!!

Our products are getting a 26.7% increased response rate over our yellow letter competitors.

Why?

We're using products that nobody else offers so YOU stand out:

- One-of-a-kind, customized mailers
- High quality, branded mailers
- Specialty marketing campaigns
- Option to integrate IP Marketing into your direct mail
- Real estate investor owned company
- Tried and tested products

Most Effective Marketing | Great Pricing | Best Customer Service

Handwritten & Professional Letters | Mailing Campaigns | Tri-Fold Flyers | Postcards | IP Marketing

Lead Lists & List Scrubbing | Super Lead List Generator | Own A Territory

We continuously create, test, and only offer the best products so you can close more deals!!

@Rick Turman Good question. Our customers either come to us with their list or they use us to pull leads through listsource. Either way, we can help you out.

Thanks Mark! Looks like you submitted it right after we closed on Friday. Someone will be getting back to you on Monday.

Because you're doing the same thing that everyone else is!!

Our products are getting a 26.7% increased response rate over our yellow letter competitors.

Why?

We're using products that nobody else offers so YOU stand out:

- One-of-a-kind, customized mailers
- High quality, branded mailers
- Specialty marketing campaigns
- Option to integrate IP Marketing into your direct mail
- Real estate investor owned company
- Tried and tested products

Most Effective Marketing | Great Pricing | Best Customer Service

Handwritten & Professional Letters | Mailing Campaigns | Tri-Fold Flyers | Postcards | IP Marketing

Lead Lists & List Scrubbing | Super Lead List Generator | Own A Territory

We continuously create, test, and only offer the best products so you can close more deals!!

@Account Closed I would personally test both. Nobody else can tell you what to expect for response rates other than those directly in your area (and only if they keep accurate records - which most don't). But why not test it yourself. You can create a campaign that cycles through postcards and letters and then decide which is providing the most responses/deals. Postcards may work better for some sellers and letters may work better for others. You have to test to see which message/media translates better with your sellers.

For me, letters work much better in my area. I am getting >2x the responses with letters over postcards and more sellers responded positively toward letters. My market is Boston so the seller pool would be much different than yours.

Are you currently using direct mail or IP marketing? Open Letter Marketing has a unique approach to direct mail that is getting its customers above-average results. In fact, we have outperformed our yellow letter competitors by 26.7% implementing our high-quality strategies (and yes we did do the testing).

If you would like a quote on our products or would like to get some samples to check out please reach out! 

978-269-0245

OpenLetterMarketing.com

Tried and tested products. Every single product at Open Letter Marketing has been tried and tested and we only share the products that get the best responses. All of our fonts, envelopes, and content has been designed with you in mind to get the best results. 

Reach out to get more information about how our letters will help you stand out and get your phones ringing.

We look forward to hearing from you!

978-269-0245

Call today to find out what we have to offer and why we are beating yellow letters by 26.7%

978 269 0245

https://openlettermarketing.com/

When yellow letters were first designed (over a decade ago) they were unique, and therefore, effective in getting your prospect’s attention.

However, with the competition in today’s market and the overuse by investors, your prospect’s mailboxes are saturated with the same mail piece – a yellow letter. This is evident by personally speaking with hundreds of sellers a month and the constant conversations about yellow letters on BP (do a search for yellow letters to see how many threads are discussing them).

But if this is the case, why are so many investors still using the same old, outdated mail piece?

There are many reasons but I mostly attribute it to the following three:

1) Investors are not testing and tracking their marketing efforts well enough to make an informed decision/change

2) Investors are not looking at marketing as an essential element in their business and relying on what other people are doing

3) With so many yellow letter companies out there, you can’t help but feel like they have to work.

Over the past 10 years, I have tested, tracked, and refined my direct mail to ensure my marketing was as effective as possible and to make sure I was truly standing out from my competition. To validate this, I tested over 100k mailers between my mailers and the yellow letter and found that my mailers received 26.7% more responses. Yes, you heard that right!!

Powered with this knowledge and wanting to provide fellow investors with a much better product than the same old yellow letter, I started Open Letter Marketing. Not only is every product personally tested in my real estate business to ensure effectiveness, but I’ve designed products and services that make automating your direct mail extremely easy.

Tired of guessing which product will work – we actually test all of our products before offering them to ensure maximum effectiveness

Tired of placing one-off orders – we offer multi-touch campaigns that that automate your follow ups. Mailers are sent in a specific sequence to create a conversation with your prospects, building rapport and eliciting responses.

Want to remove the “Do Not Call people” from your list? – We make removing these people from your campaign easy so you don’t have keep paying for unused mailers.

Stop spending your hard-earned marketing dollars on Yellow Letters and get set up with the more effective method of direct mail.

www.OpenLetterMarketing.com

978-269-0245

Use Coupon Code “BPRocks” at checkout for 5% off your first order

And YES, we tested them against yellow letters and found our products to receive 26.7% MORE responses!!

All of our uniquely created products were designed and tested in our sister company's REI business to ensure optimum performance. Here are some of the products that we offer:

Stop spending money on less effective marketing.

See why more real estate investors are switching to OLM and why we are the industry's leading direct mail provider. 

Check out our website or calling us TODAY!

www.openlettermarketing.com

978-269-0245